Marketing Communication 7.5 credits
Course Contents
The course comprises basic principles of marketing communication as well as an overview of general marketing concepts. The theoretical knowledge is also practically applied through the design of advertising messages and campaigns tailored to specific target audiences.
The course includes the following parts:
- Basic principles of marketing
- Basic principles of marketing communication and advertising
- Marketing plan
- Brand platform
- Objectives and target audience
- History of advertising
- Copyright and Art Direction in advertising campaigns
- Intellectual property
Prerequisites
General entry requirements and completion of the course Business and Entrepreneurship, 7,5 credits (or the equivalent).
Level of Education: First cycle
Coursecode/Ladok code: TMCK18
The course is conducted at: School of Engineering
| Label | Value |
|---|---|
| Type of course | Programme instance course |
| Study type | Normal teaching |
| Semester | Autumn 2025 |
| Study period |
week 44 - week 3
|
| Rate of study | 100% |
| Language | English |
| Location | Jönköping |
| Time | Day-time |
| Tuition fees do NOT apply for EU/EEA citizens or exchange students | 21375 SEK |
| Syllabus (PDF) | |
| Application code | HJ-T4247 |