Marketing Management 7.5 credits
Important parts of the course include: the marketing management process, marketing as a cross-functional process, the need for and use of information in marketing, marketing in theory and in practice, marketing in the light of business ethics, and marketing in view of current market characteristics. The course should also provide examples of themes in the contemporary marketing discourse.
Prerequisites
30 credits in Business Administration or Economics or equivalent.
Level of Education: First cycle
Coursecode/Ladok code: MLBK13
The course is conducted at: Jönköping International Business School
| Label | Value |
|---|---|
| Type of course | Programme instance course |
| Study type | Normal teaching |
| Semester | Spring 2026: week 14 – week 23 |
| Rate of study | 100% |
| Language | English |
| Location | Jönköping |
| Time | Day-time |
| Tuition fees do NOT apply for EU/EEA citizens or exchange students | 14375 SEK |
| Syllabus | |
| Application code | HJ-J5067 |