Service Management and Marketing 7.5 credits

The course builds on general theories in marketing and management, which are further applied in a service context. The students are invited to the field essentially through classical models and concepts of Service Management and Marketing. The focus of the course is on services in different contexts and not on the 'pure' service sector. The different contexts emphasized are for example: services in the business-to-business sector, in knowledge intensive firms, and in traditional service firms. **Connection to Research and Practice** The course provides with cutting-edge theories, domains and perspectives in services marketing including (but not limited to) service management, service logics and customer logics. It also connects students with internal and external faculty who are research focused through lectures and seminars were the researchers make available to students their own published research, insights and expertise in form of teaching material. It thereby connects students to a range of JIBS’ focus areas such as service innovation, renewal and ethics to mention a few. The above research focused approach provides students with a reflective mindset to observe and analyze real-world services marketing practice with a platform of methods and tools. In addition, the practical connections brought into the course are lectures from Service Companies Executives about their challenges with the above concepts and real live problem-solving cases with these companies.