Strategic Brand Management 7.5 credits
Course Contents
- Brands, consumption and lifestyle
- Brand identity, image, equity and extensions
- Brand management strategies
- Positioning and design
- Brand innovation
Prerequisites
General entry requirements and passed courses of at least 37,5 credits in Media and Communication Science or equivalent. Proof of English proficiency is required.
Level of Education: First cycle
Coursecode/Ladok code: LSBK13
The course is conducted at: School of Education and Communication
| Label | Value |
|---|---|
| Type of course | Programme instance course |
| Study type | Normal teaching |
| Semester | Autumn 2025 |
| Study period |
week 41 - week 45
|
| Rate of study | 100% |
| Language | English |
| Location | Jönköping |
| Time | Day-time |
| Tuition fees do NOT apply for EU/EEA citizens or exchange students | 12375 SEK |
| Syllabus (PDF) | |
| Application code | HJ-L4204 |