Level: Master
Start date: Autumn 2024
City: Jönköping
Credits: 60 credits
Degree: Degree of Master of Science (60 credits) with a major in Business Administration
For those who apply through universityadmissions.se, application period: Application is closed
JU Direct Application (recommended), application period: 2024-10-15 - 2025-05-02

JIBS is double accredited by EQUIS and AACSB.

Overview

International Marketing is a programme that develops your ability to address contemporary marketing challenges, including digitalisation, globalisation, and the rapid rate of market change.

 

The programme has an emphasis on business practice through course activities with corporate interaction combined with theoretical depth. During the year you will study topics ranging from the behaviour of consumers to the nature of the global economy. For example, you will become engaged in discussions about how consumers relate to and affect each other, how digital media influence planned communications, and how export is managed.

 

Courses focus on consumer behavior, market research, marketing communications, international marketing and export, and globalisation of economic activity. The course contents mirror contemporary research and the situation companies experience right now.

 

The programme prepares you for an executive career in marketing, taking on positions such as marketing manager, export manager/consultant, or international account manager.

 

All courses are given in English and the programme is open to students from around the world. This international atmosphere contributes to a broad perspective of the issues discussed in class.

The programme is conducted at Jönköping International Business School
Credits: 60 credits
Level: Master
Language: English
Rate of study: 100%
City: Jönköping
Place of study: Normal teaching
Start date: Autumn 2024
Selection: JU Direct Application: Admission is done continuously. For those who apply through universityadmissons.se: Selection is based on previous academic merits. Ranking is made in descending order.
Application code: HJ-MU105
Degree: Degree of Master of Science (60 credits) with a major in Business Administration
Tuition fee: For the first semester: 60000 SEK
Total tuition fee: 120000 SEK

Tuition fees do NOT apply for EU/EEA citizens or exchange students

The programme prepares you for an executive career in marketing, taking on positions such as marketing manager, export manager/consultant, or international account manager.

 

The programme also prepares students for doctoral research education.

View over the city of Jönköping

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