Level: Master
Start date: Autumn 2025
City: Jönköping
Credits: 60 credits
Degree: Degree of Master of Science (60 credits) with a major in Business Administration
JU Direct Application (recommended), application period: 2024-10-15 - 2025-05-02
For those who apply through universityadmissions.se, application period: Late application is allowed

JIBS is double accredited by EQUIS and AACSB.

About the programme:

In a world where digitalisation and globalisation are driving constant change, it is vital to create marketing strategies that are distinctive and relevant. Being able to comprehend and address the marketing challenges of the future will make you a sought-after asset for organisations in the global marketplace.

 

The programme develops your ability to deal with issues such as digital transformation, global competition, and rapid market changes while providing a broad understanding of international marketing.

 

In the programme, you will collaborate with organisations to solve real-world challenges while deepening your theoretical knowledge. You will also engage in discussions on how consumers influence each other, the impact of digital media on marketing, and how to optimise export strategies.

 

The course contents are based on current research and covers topics ranging from consumer behaviour to the globalisation of the economy.

 

All teaching is conducted in English, and the programme is open to students from all over the world. The international atmosphere contributes to a broader perspective on the issues discussed, enriching your personal and professional development.

 

Upon completing the programme, you will be well-prepared for a career in marketing. Alumni currently hold positions such as marketing manager, export manager, consultant, and international account manager.

 

After graduation, you will be eligible to apply for the PhD programme in Business Administration at JIBS and other PhD programmes in Business Administration worldwide.

The programme is conducted at Jönköping International Business School
Credits: 60 credits
Level: Master
Language: English
Rate of study: 100%
City: Jönköping
Place of study: Normal teaching
Start date: Autumn 2025
Selection: JU Direct Application: Admission is done continuously. For those who apply through universityadmissons.se: Selection is based on previous academic merits. Ranking is made in descending order.
Requirements: The applicant must hold the minimum of a Bachelor’s degree (i.e. the equivalent of 180 ECTS credits at an accredited university) with at least 90 credits in one (or a combination) of the following areas: business administration, economics, commerce, industrial engineering and management, or equivalent. At least 60 credits must be in business administration. Proof of English proficiency is required.
Application code: HJ-MU105
Degree: Degree of Master of Science (60 credits) with a major in Business Administration
Tuition fee: For the first semester: 70000 SEK
Total tuition fee: 140000 SEK

Tuition fees do NOT apply for EU/EEA citizens or exchange students

The programme prepares you for an executive career in marketing, taking on positions such as marketing manager, export manager/consultant, or international account manager.

 

The programme also prepares students for doctoral research education.

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