Sustainable Business Relationships 7.5 credits

The course provides in-depth knowledge and skills in business relationships. The course includes the following elements: - Basic marketing concepts including customer value - Benefit of relationships, networks and strategies in industrial marketing - Similarities and differences between consumer marketing and industrial marketing - Elements and implementation of a market analysis including alternative methods for collecting market information - Interaction between suppliers, producers and customers and its importance for business relationships - Sustainability, ethical and legal aspects of business relationships