Marketing Management

Degree of Bachelor of Science with a major in Business Administration, 180 credits

Location: Jönköping

Start date: August 20, 2018

Marketing Management is designed to equip you to support a company’s development and growth by leading projects and functions within marketing and business renewal.

Study Abroad

During the fifth semester you choose between courses in different areas and, if you qualify, you have the opportunity to spend the semester abroad at one of JIBS' partner universities. JIBS collaborates with many universities around the globe and the exchange programme offers plenty of opportunities to tailor your education, improve language skills and develop a personal international network to boost your career. Most students in the programme take this opportunity and are very satisfied with their experiences abroad.


A degree from the Marketing Management programme implies that you are well prepared to tackle a range of positions related to marketing in local as well as international businesses. During your career you can, for example, be employed as: Project leader, marketing assistant, communication planner, marketing coordinator, business developer, product manager or brand manager.

With your degree, you can apply to both Swedish and international master's programmes. Please note that master's programmes may have different entry requirements.

After graduation

After graduation

The programme will prepare you for positions such as project leader, marketing assistant, communication planner, marketing coordinator, business developer, product manager, brand manager, sales person, account manager/key account manager/service manager, after-sales, or export manager.

Continue with master programme

Continue with a master programme

A bachelor's degree in business administration fulfills the prerequisites for further studies at the master's level. Here at Jönköping University, you can continue with:

The combination of theory and practice, and recurring group work makes Marketing Management a programme that provides you with important experience for your future career.

The programme places special emphasis on the entrepreneurial aspect from the first semester. It also emphasizes the international aspect through the focus on contemporary international markets. All courses are taught in English and the fact that the programme is open to students from around the world reinforces the international aspect.


180 credits ECTS



Rate of study


Place of study




Start date

August 20, 2018


General entry requirements include high school diploma; with specific demand on mathematics, civic/social studies, and English proficiency. Read more about our English Requirements.

Read more about our Admissions Requirements.

The number of places is limited and a selection is made based on high-school diploma GPA, and letter of motivation.

(Special Selection: We reserve a limited number of extra seats within this bachelor programme for applicants who are considered particularly suited to the education and JIBS’ profile. Read more.)


Degree of Bachelor of Science with a major in Business Administration.

Tuition fees

100,000 SEK per year

Tuition fees do NOT apply for EU/EEA citizens or exchange students

NB Preliminary list of courses

Year 1 Autumn

Entrepreneurship and Business Planning 7.5 credits
Principles of Project Management 7.5 credits
Basic Financial Accounting 7.5 credits
Business and Academic Communication 1 7.5 credits

Year 1 Spring

Organization and Leadership 7.5 credits
Supply Chain Management
7.5 credits
Marketing Management 7.5 credits
Purchasing and Sales 7.5 credits

Year 2 Autumn

Business Statistics 1 7.5 credits
Marketing Communication 7.5 credits
Business Digitalization 7.5 credits
Microeconomic Principles and Mathematics for Economics 7.5 credits

Year 2 Spring

Responsible Enterprise 7.5 credits
Corporate Finance 1
7.5 credits 
International Marketing 7.5 credits
Research Methods: Design, Implementation and Analysis 7.5 credits

Year 3 Autumn

Studying abroad/Elective courses/Internship 30 credits

Year 3 Spring

Bachelor Thesis in Business Administration 15 credits
International Marketing Law and Consumer Protection 7,5 credits
Brand Management
7,5 credits

Contact Us

Hi, any questions?
Do you have questions about studying at Jönköping University? Write us a short message and we will get back to you quickly!

We use cookies on By continuing to use this site you accept the use of cookies. More information