When applying through the JU Direct Application, the application period is: 2024-10-15 – 2025-05-02
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Ranked among top 100 European Business School Rankings by Financial Times.
Overview
This programme will give you the skills to support companies’ development and growth by leading projects and functions within the various areas of marketing and business renewal. You’ll be learning about this from multicultural perspectives. The last year offers plenty of specialisation options, either by studying abroad or elective courses of your choice. This includes the opportunity to do an internship in another country or different networking opportunities. It also includes an opportunity to apply for a double degree exchange programme with IQS Business School in Spain.
After your studies, you will be well-prepared for positions such as project leader, marketing assistant, communication planner, marketing coordinator, business developer, product or brand manager, salesperson, key account manager, service manager, after-sales or export manager.
The combination of theory, practice and recurring group work makes Marketing Management a programme that provides you with important experience for your future career. You study together with students from many different countries taught by a highly international faculty.
The program director presents the program during our digital open house.
Watch it on Youtube.
Facts and requirements
Total tuition fee: 345000 SEK
Tuition fees do NOT apply for EU/EEA citizens or exchange students
Internship
In this programme you have the possibility to do a 10-week internship during your elective semester if you don’t choose to study abroad at one of our partner universities. This internship can be done anywhere in the world and is a great opportunity to see how you can apply economic theories and tools to real-life problems.
Study abroad
The fifth semester offers plenty of options to specify. Either by studying abroad at one of JIBS' recommended partner schools, or by taking elective courses of your choice at JIBS, which also allows you to do an internship in another country.
The Marketing Management Programme also includes an opportunity to apply for a double degree exchange with IQS Business School (Spain).
After graduation
After completing your programme, you will be well prepared to tackle a range of positions related to marketing in local as well as international businesses.
The programme will prepare you for positions such as project leader, marketing assistant, communication planner, marketing coordinator, business developer, product manager, brand manager, salesperson, account manager/key account manager/service manager, after-sales, or export manager.
With your degree, you can apply to both Swedish and international master's programmes. Please note that master's programmes may have different entry requirements.
A bachelor's degree in business administration fulfils the prerequisites for further studies at the master's level. Here at Jönköping University, you can continue with:
- Digital Business
- International Marketing
- International Logistics and Supply Chain Management
- Global Management
- Strategic Entrepreneurship
The combination of theory and practice, and recurring group work makes Marketing Management a programme that provides you with important experience for your future career.
The programme places special emphasis on the entrepreneurial aspect from the first semester. It also emphasizes the international aspect through the focus on contemporary international markets. All courses are taught in English and the fact that the programme is open to students from around the world reinforces the international aspect.
Courses
NB Preliminary list of courses
Year 1
Communication in a Cross-Cultural Context 7.5 credits
Foundations of Marketing 7.5 credits
Basic Financial Accounting 7.5 credits
Principles of Project Management 7.5 credits
Organizing and Leading in a Sustainable World 7.5 credits
Supply Chain Management 7.5 credits
Marketing Communication 7.5 credits
Purchasing and Sales 7.5 credits
Year 2
Business Statistics 1 7.5 credits
Customer-centric Marketing in New Ventures 7.5 credits
Business Digitalization 7.5 credits
Microeconomic Principles 7.5 credits
Corporate Finance 1 7.5 credits
Responsible Enterprise 7.5 credits
International Marketing 7.5 credits
Research Methods: Design, Implementation and Analysis 7.5 credits
Year 3
Studying Abroad/Elective courses/Internship+Elective courses 30 credits
International Marketing Law and Consumer Protection 7.5 credits
Brand Management 7.5 credits
Bachelor Thesis in Business Administration 15 credits
Interviews
Student projects
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