Annette Hill

Annette Hill is Professor of Media and Communications at Jönköping University. Her research focuses on media audiences, with interests in media engagement, citizens and sustainable democracy, everyday life, genres, production studies and cultures of viewing. She is the author of 10 books, and over 90 articles and book chapters in journals and edited collections. According to Google Scholar, her work has been cited over 6600 times, i10 index of 58.

Hill’s research projects and publications over a 25-year period revolve around understanding engagement that runs counter to dominant discourses of engagement as a commercial marker of attention within global capitalist industries. Her work roots engagement in democratic values, understanding engagement as a means of enhancing citizen agency. A major part of her career is devoted to writing, including as main author: 6 single authored monographs (eg Routledge); 2 co-authored monographs; 12 industry/policy reports (e.g. OFCOM, EndemolShine, Samsung); 46 single and co-authored book chapters; 27 single and co-authored international journal articles in peer-reviewed journals. As editor: 2 book collections and 8 special issues of peer-reviewed international journals (e.g. International Journal of Cultural Studies). 

Hill has extensive experience in leading centres of excellence in media, arts and design in the UK and Sweden. She was Research Director (University of Westminster) responsible for the Research Assessment Exercise (2008, media and communication No 1 ranking. Whilst at Lund University, as Chair and Professor in Media and Communication, MKV has risen to the top 100 (QS rankings for subject 2018-2022), and was recently ranked 60 in the world (THE 2023).  Whilst at Lund University, Hill set up and directed the MSc Programme in Media and Communication, attracting over 600 applications, a student cohort from 25 countries, and an alumni that includes 30 PhD scholars around the world. 

Her experience of industry-academic collaboration, knowledge exchange and public engagement includes work with the British Film Institute, BBC and Office of Communications, European Voice of the Listener and Viewer, Nordic projects and consultancy with YLE, SVT, Samsung Nordics, and global media producer EndemolShine. 

Hill is a committed academic citizen, serving on research funding boards, e.g. the Austrian Research Council, Danish Research Council, Arts and Humanities Research Council, and academic networks, e.g. Executive Board Member of the European Communication Research and Education Association (ECREA).