Adele Berndt

Scheppe, M., Seiffen, A., Berndt, A. (2025). Exploring the digital detox journey among generation Y Instagram users Information Technology and People, 38(8), 119-139. More information

McCauley, B., Berndt, A., Helmefalk, M., Hedlund, D. (2025). Innovation in the esports servicescape: a media business research agenda Journal of Media Business Studies, 22(2), 87-117. More information

Hasaan, A., Berndt, A., Fişne, M. (2024). Understanding and overcoming the obstacles in Muslim female athlete branding Journal of Islamic Marketing, 15(7), 1824-1846. More information

Angelakis, A., Inwinkl, P., Berndt, A., Ozturkcan, S., Zelenajova, A., Rozkopal, V. (2024). Gender differences in leaders’ crisis communication: a sentiment-based analysis of German higher education leaderships’ online posts Studies in Higher Education, 49(4), 609-622. More information

Feng, S., Berndt, A., Ots, M. (2024). Residents' videographic practices on TikTok (Douyin): Enacting and communicating social sustainability during a COVID-19 lockdown Journal of Media Business Studies, 21(4), 293-314. More information

Woldeyohanis, Y., Berndt, A., Elifneh, Y. (2024). Clothing disposal in Ethiopia: methods and motives Journal of Fashion Marketing and Management, 28(6), 1256-1274. More information

Arshad, N., Shneor, R., Berndt, A. (2023). The reward crowdfunding campaign management process: an engagement perspective International Journal of Entrepreneurial Behaviour & Research, 30(11), 1-18. More information

Feng, S., Berndt, A., Ots, M. (2023). Residents and the place branding process: socio-spatial construction of a locked-down city's brand identity Journal of Place Management and Development, 16(3), 440-462. More information

Arshad, N., Berndt, A. (2023). Expanding understanding of family social capital in crowdfunding of migrant entrepreneurial ventures Journal of Enterprising Communities: People and Places in the Global Economy, 17(1), 182-207. More information

Wiid, R., Müllern, T., Berndt, A. (2023). The Face of Nonbinary Beauty Communication on Instagram: A Content Analysis Journal of Current Issues and Research in Advertising, 44(1), 1-23. More information

Henriksen, J., Hornebrant, M., Berndt, A. (2022). Online casinos: advertising and avoidance among Generation Y consumers in Sweden SN Business & Economics, 2. More information

Berndt, A. (2022). The brand persona of a football manager – the case of Arsène Wenger International Journal of Sports Marketing & Sponsorship, 23(1), 209-226. More information

Eklund, A., Berndt, A., Sandberg, S. (2022). Orchestrating an experiential value proposition: the case of a Scandinavian automotive manufacturer European Business Review, 34(5), 624-641. More information

Berndt, A., Pretorius, A., Blaauw, D. (2021). The intention of South Africans to engage in collaborative consumption: The case of Uber Acta commercii, 21(1), e1-e11. More information

Mostert, P., Petrou, S., Petzer, D., Berndt, A. (2021). A quantitative exploration of service brand avoidance and its antecedents International Journal of Services and Operations Management, 39(4), 477-494. More information

Berndt, A., Petzer, D., Mostert, P. (2019). Brand avoidance – a services perspective European Business Review, 31(2), 179-196. More information

Berndt, A. (2019). BREAKFAST GONE BAD … the case of Kellogg’s rice Krispies® Emerald Emerging Markets Case Studies, 9(3), 1-23. More information

Helmefalk, M., Berndt, A. (2018). Shedding light on the use of single and multisensory cues and their effect on consumer behaviours International Journal of Retail & Distribution Management, 46(11-12), 1077-1091. More information

Cestino, J., Berndt, A. (2017). Institutional limits to service dominant logic and servitisation in innovation efforts in newspapers Journal of Media Business Studies, 14(3), 188-216. More information

Knittel, Z., Beurer, K., Berndt, A. (2016). Brand avoidance among Generation Y consumers Qualitative Market Research, 19(1), 27-43. More information

Ndikubwimana, P., Berndt, A. (2016). Service quality and customer satisfaction among bank clients in Rwanda British Journal of Economics, Management & Trade, 13(4), 1-11. More information

Gikonyo, L., Berndt, A., Wadawi, J. (2015). Critical success factors for franchised restaurants entering the Kenyan market: Franchisors’ perspective SAGE Open, 5(4), 1-8. More information

Arnaud, A., Kollman, A., Berndt, A. (2015). Generation Y: The Development and Use of Shopping Lists Advances in Social Sciences Research, 2(9), 1-13 Manchester: Society for Science and Education . More information

Andersson, M., Fredriksson, M., Berndt, A. (2014). Open or Delete: Decision-makers’ Attitudes Toward E-mail Marketing Messages Advances in Social Sciences Research Journal, 1(3), 133-144. More information

Gikonyo, L., Berndt, A., Wadawi, J. (2014). Critical success factors for franchised restaurants entering the Kenyan market: customers' perspective International Journal of Management and Sustainability, 3(7), 433-447. More information

Berndt, A., Petzer, D., Wayland, J. (2014). Comprehension of marketing research textbooks among South African students: An investigation South African Journal of Higher Education, 28(1), 28-44. More information

Berndt, A., Wayland, J. (2014). Evaluating the readability of marketing research textbooks: an international comparison Journal of International Business Education, 7(1), 47-59. More information

Berndt, A., Klopper, H., Niemann-Struweg, I., Meintjes, C. (2013). Resident co-creation: the case of the 2010 Soccer World Cup European Business Review, 25(4), 336-350. More information

Berndt, A., Koekemoer, M. (2012). Online Customer Complaints and Defamation Journal of Digital Marketing, 3(1), 21-38. More information

Berndt, A., Gikonyo, L. (2012). Environmental Concern Behaviours in Africa: An Exploratory Study Journal of Management and Sustainability, 2(2), 1-10. More information

Holder, M., Berndt, A. (2011). The effect of changes in servicescape and service quality perceptions in a maternity unit International Journal of Health Care Quality Assurance, 24(5), 389-405. More information

Berndt, A., Petzer, D. (2011). Environmental concern of South African cohorts: an exploratory study African Journal of Business Management, 5(19), 7899-7910. More information

Berndt, A., Saunders, S., Petzer, D. (2010). Readiness for banking technologies in developing countries Southern African Business Review, 14(3), 47-76 Pretoria: University of South Africa . More information

Helmefalk, M., Berndt, A., McCauley, B., Borg, M., Erlandsson, V. (2024). Organizing esports events. In: S. E. Jenny, N. Besombes, T. Brock, A. C. Cote, T. M. Scholz (Ed.), Routledge Handbook of Esports (pp. 302 -314). More information

Berndt, A., Petzer, D. (2024). Anti-consumption and Brand Avoidance in the Airline Industry. In: R. A. Rather (Ed.), Consumer Brand Relationships in Tourism: An International Perspective (pp. 541 -564). More information

Berndt, A., Hollebeek, L., Kaljund, K., Rather, R. (2023). Player and Spectator Engagement and Co-Creation in E-Sports Gaming Events During and Post-COVID-19. In: R. A. Rather (Ed.), Brand Co-Creation Tourism Research: Contemporary Issues and Challenges (pp. 139 -158). More information

Berndt, A., Petzer, D. (2023). Measuring the value of customer engagement metrics. In: R. A. Rather, H. Ramkissoon (Ed.), Handbook of Customer Engagement in Tourism Marketing (pp. 73 -85). More information

Morawietz, A., Berndt, A., Müllern, T. (2022). Crowd influences in branded communities: The case of CrossFit. In: J. M. Alvarez-Monzoncillo (Ed.), The Dynamics of Influencer Marketing: A Multidisciplinary Approach (pp. 165 -182). More information

Pedersén, E., Persson, A., Berndt, A. (2021). Bridging the Intention–Behaviour Gap in Second-Hand Clothing. In: Bhattacharyya, J., Kumar Dash, M., Hewege, C.R., Balaji, M.S., & Marc, L.W. (Ed.), Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science (pp. 249 -276). New York: Routledge More information

Berndt, A., Hollebeek, L. (2019). Brand image and reputation development in higher education institutions. In: B. Nguyen, T. C. Melewar & J. Hemsley-Brown (Ed.), Strategic brand management in higher education (pp. 143 -158). Abingdon: Routledge More information

Berndt, A. (2018). Implementing customer relationship management in an organisation. In: M. Tait & M. Roberts-Lombard (Ed.), Relationship marketing and customer relationship management (pp. 197 -212). Capte Town: Juta Publishers More information

Berndt, A. (2018). Stakeholders in relationship marketing. In: M. Tait & M. Roberts-Lombard (Ed.), Relationship marketing and customer relationship management (pp. 155 -168). Capte Town: Juta Publishers More information

Berndt, A. (2018). Business-to-business marketing. In: M. Tait & M. Roberts-Lombard (Ed.), Relationship marketing and customer relationship management (pp. 137 -153). Capte Town: Juta Publishers More information

du Plessis, F., Berndt, A. (2018). Introduction to services marketing. In: A. Berndt & C. Boshoff (Ed.), Services marketing: A contemporary approach (pp. 1 -33). Cape Town: Juta Publishers More information

Berndt, A. (2018). Building customer relationships and loyalty. In: A. Berndt & C. Boshoff (Ed.), Services marketing: A contemporary approach (pp. 322 -345). Cape Town: Juta Publishers More information

Berndt, A. (2016). Crowdfunding in the African context: A new way to fund ventures. In: Leona Achtenhagen & Ethel Brundin (Ed.), Entrepreneurship and SME Management Across Africa: Context, Challenges, Cases (pp. 31 -49). More information

Berndt, A. (2016). The South African Police Service (SAPS). In: H.B. Klopper & Kim Viljoen (Ed.), Contemporary cases in Southern African marketing (pp. 47 -58). Pretoria: Van Schaik Publishers More information

Berndt, A. (2016). Spotify. In: H.B. Klopper & Kim Viljoen (Ed.), Contemporary cases in Southern African marketing (pp. 89 -96). Pretoria: Van Schaik Publishers More information

Berndt, A. (2014). Building customer relationships and loyalty. In: Christo Boshoff (Ed.), Services marketing: A contemporary approach (pp. 343 -368). Cape Town: Juta Publishers More information

Berndt, A. (2014). Business-to-Business Marketing (B2B). In: Adele Berndt and Madele Tait (Ed.), Relationship Marketing and Customer Relationship Management B2B marketing (pp. 135 -152). Cape Town, South Africa: Juta Publishers More information

Berndt, A. (2014). Implementing CRM in an organisation. In: Adele Berndt and Madele Tait (Ed.), Relationship Marketing and Customer Relationship Management (pp. 195 -2210). Cape Town, South Africa: Juta Publishers More information

Berndt, A. (2014). Stakeholders in relationship marketing. In: Adele Berndt & Madele Tait (Ed.), Relationship Marketing and Customer Relationship Management (pp. 153 -168). Cape Town, South Africa: Juta Publishers More information

Berndt, A. (2012). Applied Strategic Marketing. In: Jooste, CJ., Strydom, JW., Berndt,AD., and du Plessis, PJ (Ed.), Applied Strategic Marketing (pp. 342 -362). Cape Town: Pearson Education Academic Publisher More information

Berndt, A. (2012). Relationship Marketing and Customer Relationship Management. In: Berndt, A and Tait, M (Ed.), Relationship Marketing and Customer Relationship Management Cape Town: Juta More information

Berndt, A. (2012). Introduction to Marketing Research. In: Adele Berndt & Danie Petzer (Ed.), Marketing Research (pp. 1 -20). Cape Town: Heinemann More information

Berndt, A. (2012). Implementing CRM in an organisation. In: Adele Berndt and Madele Tait (Ed.), Relationship Marketing and Customer Relationship Management (pp. 175 -187). Cape Town: Juta More information

Berndt, A. (2012). Data Collection. In: Adele Berndt and Danie Petzer (Ed.), Marketing Research (pp. 201 -214). Cape Town: Pearson Education More information

Berndt, A. (2012). Business-to-Business Marketing (B2B). In: Adele Berndt and Madele Tait (Ed.), Relationship Marketing and Customer Relationship Management B2B marketing (pp. 123 -136). Cape Town, South Africa: Juta More information

Berndt, A. (2012). Stakeholders in relationship marketing. In: Adele Berndt & Madele Tait (Ed.), Relationship Marketing and Customer Relationship Management (pp. 139 -151). Cape Town, South Africa: Juta More information

Feng, S., Berndt, A., Ots, M. (2025). From Wear to Care: Patagonia’s “Worn Wear” Videos as Brand Documentaries Promoting Sustainability. 2025 Conference of the International Association for Media and Communication Research, IAMCR 2025, Singapore, 13-17 July 2025. More information

Berndt, A., Helmefalk, M., McCauley, B. (2022). Building destination identity through esports events: The case of Jönköping, the ‘City of DreamHack’. 5th Advances in Destination Management, June 8-10, 2022, Kalmar, Sweden. More information

Feng, S., Berndt, A., Ots, M. (2021). Striving for a sustainable and resilient life amidst Covid-19 pandemic: An analysis of Wuhan citizens’ short video production on social media app Douyin during the lockdown. EMMA (Europe Media Management Association), 27-29 October, Jönköping, Sweden. More information

Berndt, A., McCauley, B., Helmefalk, M. (2020). Consumer Engagement in the Modern LANscape. Gaming & Esports Summit 2020. More information

Berndt, A., Pantelic, D. (2020). The Professor Brand: An Exploratory Study: An Abstract. Cham: Springer, 2019 AMS World Marketing Congress (WMC),. More information

Berndt, A. (2020). The Brand Identity of a Football Manager: The Case of Arsène Wenger: An Abstract. Cham: Springer, 2019 Academy of Marketing Science (AMS) Annual Conference, 29-31 May, 2019, Vancouver, Canada. More information

Berndt, A., Peasley, M. (2019). Understanding collaborative consumption: A three-country study: An abstract. Cham: Springer, Academy of Marketing Science World Marketing Congress, Porto, Portugal, June 27-29, 2018. More information

Markowska, M., Berndt, A., Melander, A. (2018). Equity (Crowd)funding and wellbeing. RENT XXXII Conference, Toledo, Spain, November 15-16, 2018. More information

Manzoor, A., Müllern, T., Berndt, A. (2018). International Consumers Airline Experiences and Negative Brand Emotions Expressed on Social Media: A Consumer Perspective. 44th European International Business Academy Conference (EIBA 2018), December 13-15, Poznan, Poland, 2018. More information

Nazir, I., Berndt, A. (2018). Customer co-creation in media content innovation: An exploratory study of commercial television broadcasters in Pakistan. 2018 Annual Conference of the European Media Management Association (emma), Warsaw, Poland, 14-15 June 2018. More information

Beckmann, M., Noll, F., Berndt, A. (2017). Cause-Related Marketing (CM): The Perspective of Millennials (Abstract). 2016 AMS Annual Conference, Lake Buena Vista, 5/18 - 5/21, 2016.. More information

Berndt, A., Petzer, D., Mostert, P. (2017). Brand Avoidance: The Potential Negative Role of Communication. 12th Global Brand Conference: Sensory Branding, Kalmar, 26-28 April, 2017.. More information

Petzer, D., Mostert, P., Berndt, A., Petrou, S. (2017). A quantitative exploration of service brand avoidance and its antecedents among CNO customers – an emerging market perspective. The 46th EMAC Annual Conference: Leaving Footprints, Groningen, May 23-26, 2017.. More information

Cestino, J., Berndt, A. (2017). From Servitization To A Service Dominant Logic? A Marketing Perspective On The Innovation Efforts In Newspapers. EMMA Annual Conference 2017: Value Creation in Media Markets: Business Models, Clusters and Ecosystems, Ghent 11-12 May, 2017.. More information

Berndt, A., Wayland, J. (2016). Evaluating the Readability of Marketing Research textbooks: An International Comparison. Cham: Springer, 2012 AMS Cultural Perspectives in Marketing, Ruston, LA, USA August 28-September 1. More information

Berndt, A., Petzer, D., Mostert, P. (2016). Brand avoidance: An exploratory study in a services context. 28th Annual Conference of the Southern African Institute of Management (SAIMS) 2016, "Managing in Resource Restricted Times: Make everyday matter",. More information

Jeirud, A., Helgeson, V., Berndt, A., Feng, S. (2015). IKEA’s online content marketing - Attitudes and purchase intentions of generation Y. European Media Management Association 2015, emma, Hamburg, Germany, 28-30 May, 2015.. More information

Nshimiyimana, S., Berndt, A. (2015). Student Satisfaction: the Case of Rwandan Higher Learning Institutions. 1st Annual Eastern Africa Business and Economic Watch Conference, Finance and Management Research in Eastern Africa Kigali, Rwanda. 5-7 May 2015. More information

Ndikubwimana, P., Berndt, A. (2015). Financial service and customer satisfaction in commercial banks in Rwanda (Bank of Kigali). 1st Annual Eastern Africa Business and Economic Watch Conference, Finance and Management Research in Eastern Africa Kigali, Rwanda. 5-7 May 2015. More information

Arnaud, A., Kollman, A., Berndt, A. (2014). The use of shopping lists by Generation Y consumers in grocery shopping. Nordic Retail and Wholesale Conference 2014. More information

Berndt, A., Klopper, H., Niemann´-Struweg, I., Meintjes, C. (2011). Resident Involvement: The case of the 2010 World Cup in South Africa.. 2011 AMS World Marketing Congress, Reims France, July 19-July 23. More information

Berndt, A., Klopper, H., Niemann-Struweg, I., Meintjes, C. (2011). Resident Involvement: The case of the 2010 World Cup in South Africa. 2011 AMS Annual Conference, Coral Gables, FL, May 24-27. More information

Berndt, A. (2011). Your best Buddy: The case of Toyota South Africa. 2011 AMS Annual Conference, Coral Gables, FL, May 24-27. More information

(2018). Services marketing: A contemporary approach. Cape Town: Juta Publishers More information

(2014). Relationship Marketing and Customer Relationship Management. Cape Town: Juta Publishers More information

(2012). Relationship Marketing and Customer Relationship Management. Cape Town: Juta More information

(2012). Marketing Research. Cape Town: Heinemann More information

(2012). Applied Strategic Marketing. Cape Town: Pearson More information

Berndt, A., Holmberg, U., Jafari, H., Hartmann, B., Ots, M. (2017). Mobilapplikationer inom dagligvaruhandeln: Konsumtionens medialisering genom nya digitala tjänster. Stockholm: Handelsrådet More information

Berndt, A., Mbassana, M. (2016). Crowdfunding: The beliefs of Rwandan entrepreneurs. More information