Adele Berndt

Docent företagsekonomi
Företagsekonomi , Jönköping International Business School
Ekonomie doktor

Antologibidrag

Berndt, A., Hollebeek, L. (2019). Brand image and reputation development in higher education institutions. In: B. Nguyen, T. C. Melewar & J. Hemsley-Brown (Ed.), Strategic brand management in higher education (pp. 143 -158). Abingdon: Routledge
Berndt, A. (2018). Implementing customer relationship management in an organisation. In: M. Tait & M. Roberts-Lombard (Ed.), Relationship marketing and customer relationship management (pp. 197 -212). Capte Town: Juta Publishers
Berndt, A. (2018). Stakeholders in relationship marketing. In: M. Tait & M. Roberts-Lombard (Ed.), Relationship marketing and customer relationship management (pp. 155 -168). Capte Town: Juta Publishers
Berndt, A. (2018). Business-to-business marketing. In: M. Tait & M. Roberts-Lombard (Ed.), Relationship marketing and customer relationship management (pp. 137 -153). Capte Town: Juta Publishers
du Plessis, F., Berndt, A. (2018). Introduction to services marketing. In: A. Berndt & C. Boshoff (Ed.), Services marketing: A contemporary approach (pp. 1 -33). Cape Town: Juta Publishers
Berndt, A. (2018). Building customer relationships and loyalty. In: A. Berndt & C. Boshoff (Ed.), Services marketing: A contemporary approach (pp. 322 -345). Cape Town: Juta Publishers
Berndt, A. (2016). The South African Police Service (SAPS). In: H.B. Klopper & Kim Viljoen (Ed.), Contemporary cases in Southern African marketing (pp. 47 -58). Pretoria: Van Schaik Publishers
Berndt, A. (2016). Spotify. In: H.B. Klopper & Kim Viljoen (Ed.), Contemporary cases in Southern African marketing (pp. 89 -96). Pretoria: Van Schaik Publishers
Berndt, A. (2016). Crowdfunding in the African context: A new way to fund ventures. In: Leona Achtenhagen & Ethel Brundin (Ed.), Entrepreneurship and SME Management Across Africa: Context, Challenges, Cases (pp. 31 -49).
Berndt, A. (2014). Building customer relationships and loyalty. In: Christo Boshoff (Ed.), Services marketing: A contemporary approach (pp. 343 -368). Cape Town: Juta Publishers
Berndt, A. (2014). Business-to-Business Marketing (B2B). In: Adele Berndt and Madele Tait (Ed.), Relationship Marketing and Customer Relationship Management B2B marketing (pp. 135 -152). Cape Town, South Africa: Juta Publishers
Berndt, A. (2014). Implementing CRM in an organisation. In: Adele Berndt and Madele Tait (Ed.), Relationship Marketing and Customer Relationship Management (pp. 195 -2210). Cape Town, South Africa: Juta Publishers
Berndt, A. (2014). Stakeholders in relationship marketing. In: Adele Berndt & Madele Tait (Ed.), Relationship Marketing and Customer Relationship Management (pp. 153 -168). Cape Town, South Africa: Juta Publishers
Berndt, A. (2012). Applied Strategic Marketing. In: Jooste, CJ., Strydom, JW., Berndt,AD., and du Plessis, PJ (Ed.), Applied Strategic Marketing (pp. 342 -362). Cape Town: Pearson Education Academic Publisher
Berndt, A. (2012). Relationship Marketing and Customer Relationship Management. In: Berndt, A and Tait, M (Ed.), Relationship Marketing and Customer Relationship Management Cape Town: Juta
Berndt, A. (2012). Business-to-Business Marketing (B2B). In: Adele Berndt and Madele Tait (Ed.), Relationship Marketing and Customer Relationship Management B2B marketing (pp. 123 -136). Cape Town, South Africa: Juta
Berndt, A. (2012). Stakeholders in relationship marketing. In: Adele Berndt & Madele Tait (Ed.), Relationship Marketing and Customer Relationship Management (pp. 139 -151). Cape Town, South Africa: Juta
Berndt, A. (2012). Introduction to Marketing Research. In: Adele Berndt & Danie Petzer (Ed.), Marketing Research (pp. 1 -20). Cape Town: Heinemann
Berndt, A. (2012). Implementing CRM in an organisation. In: Adele Berndt and Madele Tait (Ed.), Relationship Marketing and Customer Relationship Management (pp. 175 -187). Cape Town: Juta
Berndt, A. (2012). Data Collection. In: Adele Berndt and Danie Petzer (Ed.), Marketing Research (pp. 201 -214). Cape Town: Pearson Education

Artikel

Berndt, A. (2019). BREAKFAST GONE BAD … the case of Kellogg’s rice Krispies® Emerald Emerging Markets Case Studies, 9(3), 1-23.
Berndt, A., Petzer, D., Mostert, P. (2019). Brand avoidance – a services perspective European Business Review, 31(2), 179-196.
Helmefalk, M., Berndt, A. (2018). Shedding light on the use of single and multisensory cues and their effect on consumer behaviours International Journal of Retail & Distribution Management, 46(11-12), 1077-1091.
Cestino, J., Berndt, A. (2017). Institutional limits to service dominant logic and servitisation in innovation efforts in newspapers Journal of Media Business Studies, 14(3), 188-216.
Ndikubwimana, P., Berndt, A. (2016). Service quality and customer satisfaction among bank clients in Rwanda British Journal of Economics, Management & Trade, 13(4), 1-11.
Knittel, Z., Beurer, K., Berndt, A. (2016). Brand avoidance among Generation Y consumers Qualitative Market Research, 19(1), 27-43.
Arnaud, A., Kollman, A., Berndt, A. (2015). Generation Y: The Development and Use of Shopping Lists Advances in Social Sciences Research, 2(9), 1-13 Manchester: Society for Science and Education .
Andersson, M., Fredriksson, M., Berndt, A. (2014). Open or Delete: Decision-makers’ Attitudes Toward E-mail Marketing Messages , 1(3), 133-144.
Berndt, A., Petzer, D., Wayland, J. (2014). Comprehension of marketing research textbooks among South African students: An investigation South African Journal of Higher Education, 28(1), 28-44.
Berndt, A., Wayland, J. (2014). Evaluating the readability of marketing research textbooks: an international comparison Journal of International Business Education, 7(1), 47-59.
Gikonyo, L., Berndt, A., Wadawi, J. (2014). Critical success factors for franchised restaurants entering the Kenyan market: customers' perspective International Journal of Management and Sustainability, 3(7), 433-447.
Berndt, A., Klopper, H., Niemann-Struweg, I., Meintjes, C. (2013). Resident co-creation: the case of the 2010 Soccer World Cup European Business Review, 25(4), 336-350.
Berndt, A., Gikonyo, L. (2012). Environmental Concern Behaviours in Africa: An Exploratory Study Journal of Management and Sustainability, 2(2), 1-10.
Berndt, A., Koekemoer, M. (2012). Online Customer Complaints and Defamation Journal of Digital Marketing, 3(1), 21-38.
Berndt, A., Petzer, D. (2011). Environmental concern of South African cohorts: an exploratory study African Journal of Business Management, 5(19), 7899-7910.
Holder, M., Berndt, A. (2011). The effect of changes in servicescape and service quality perceptions in a maternity unit International Journal of Health Care Quality Assurance, 24(5), 389-405.
Berndt, A., Saunders, S., Petzer, D. (2010). Readiness for banking technologies in developing countries Southern African Business Review, 14(3), 47-76 Pretoria: University of South Africa .

Konferensbidrag

Berndt, A. (2020). The Brand Identity of a Football Manager: The Case of Arsène Wenger: An Abstract. Cham: Springer, 2019 Academy of Marketing Science (AMS) Annual Conference, 29-31 May, 2019, Vancouver, Canada.
Berndt, A., Pantelic, D. (2020). The Professor Brand: An Exploratory Study: An Abstract. Cham: Springer, 2019 AMS World Marketing Congress (WMC),.
Berndt, A., Peasley, M. (2019). Understanding collaborative consumption: A three-country study: An abstract. Cham: Springer, Academy of Marketing Science World Marketing Congress, Porto, Portugal, June 27-29, 2018.
Markowska, M., Berndt, A., Melander, A. (2018). Equity (Crowd)funding and wellbeing. RENT XXXII Conference, Toledo, Spain, November 15-16, 2018.
Manzoor, A., Müllern, T., Berndt, A. (2018). International Consumers Airline Experiences and Negative Brand Emotions Expressed on Social Media: A Consumer Perspective. 44th European International Business Academy Conference (EIBA 2018), December 13-15, Poznan, Poland, 2018.
Nazir, I., Berndt, A. (2018). Customer co-creation in media content innovation: An exploratory study of commercial television broadcasters in Pakistan. 2018 Annual Conference of the European Media Management Association (emma), Warsaw, Poland, 14-15 June 2018.
Beckmann, M., Noll, F., Berndt, A. (2017). Cause-Related Marketing (CM): The Perspective of Millennials (Abstract). 2016 AMS Annual Conference, Lake Buena Vista, 5/18 - 5/21, 2016..
Berndt, A., Petzer, D., Mostert, P. (2017). Brand Avoidance: The Potential Negative Role of Communication. 12th Global Brand Conference: Sensory Branding, Kalmar, 26-28 April, 2017..
Petzer, D., Mostert, P., Berndt, A., Petrou, S. (2017). A quantitative exploration of service brand avoidance and its antecedents among CNO customers – an emerging market perspective. The 46th EMAC Annual Conference: Leaving Footprints, Groningen, May 23-26, 2017..
Cestino, J., Berndt, A. (2017). From Servitization To A Service Dominant Logic? A Marketing Perspective On The Innovation Efforts In Newspapers. EMMA Annual Conference 2017: Value Creation in Media Markets: Business Models, Clusters and Ecosystems, Ghent 11-12 May, 2017..
Berndt, A., Petzer, D., Mostert, P. (2016). Brand avoidance: An exploratory study in a services context. 28th Annual Conference of the Southern African Institute of Management (SAIMS) 2016, "Managing in Resource Restricted Times: Make everyday matter",.
Berndt, A., Wayland, J. (2016). Evaluating the Readability of Marketing Research textbooks: An International Comparison. Cham: Springer, 2012 AMS Cultural Perspectives in Marketing, Ruston, LA, USA August 28-September 1.
Nshimiyimana, S., Berndt, A. (2015). Student Satisfaction: the Case of Rwandan Higher Learning Institutions. 1st Annual Eastern Africa Business and Economic Watch Conference, Finance and Management Research in Eastern Africa Kigali, Rwanda. 5-7 May 2015.
Ndikubwimana, P., Berndt, A. (2015). Financial service and customer satisfaction in commercial banks in Rwanda (Bank of Kigali). 1st Annual Eastern Africa Business and Economic Watch Conference, Finance and Management Research in Eastern Africa Kigali, Rwanda. 5-7 May 2015.
Jeirud, A., Helgeson, V., Berndt, A., Feng, S. (2015). IKEA’s online content marketing - Attitudes and purchase intentions of generation Y. European Media Management Association 2015, emma, Hamburg, Germany, 28-30 May, 2015..
Arnaud, A., Kollman, A., Berndt, A. (2014). The use of shopping lists by Generation Y consumers in grocery shopping. Nordic Retail and Wholesale Conference 2014.
Berndt, A. (2011). Your best Buddy: The case of Toyota South Africa. 2011 AMS Annual Conference, Coral Gables, FL, May 24-27.
Berndt, A., Klopper, H., Niemann-Struweg, I., Meintjes, C. (2011). Resident Involvement: The case of the 2010 World Cup in South Africa. 2011 AMS Annual Conference, Coral Gables, FL, May 24-27.
Berndt, A., Klopper, H., Niemann´-Struweg, I., Meintjes, C. (2011). Resident Involvement: The case of the 2010 World Cup in South Africa.. 2011 AMS World Marketing Congress, Reims France, July 19-July 23.

Rapport

Berndt, A., Holmberg, U., Jafari, H., Hartmann, B., Ots, M. (2017). Mobilapplikationer inom dagligvaruhandeln: Konsumtionens medialisering genom nya digitala tjänster. Stockholm: Handelsrådet

Samlingsverk

(2018). Services marketing: A contemporary approach. Cape Town: Juta Publishers
(2012). Applied Strategic Marketing. Cape Town: Pearson
(2012). Marketing Research. Cape Town: Heinemann