Adele Berndt

Docent

Företagsekonomi , Internationella Handelshögskolan

Ekonomie doktor


Antologibidrag

Berndt, A., Hollebeek, L. (2019). Brand image and reputation development in higher education institutions. In: B. Nguyen, T. C. Melewar & J. Hemsley-Brown (Ed.), Strategic brand management in higher education (pp. 143 -158). Abingdon: Routledge More information
Berndt, A. (2018). Implementing customer relationship management in an organisation. In: M. Tait & M. Roberts-Lombard (Ed.), Relationship marketing and customer relationship management (pp. 197 -212). Capte Town: Juta Publishers More information
Berndt, A. (2018). Stakeholders in relationship marketing. In: M. Tait & M. Roberts-Lombard (Ed.), Relationship marketing and customer relationship management (pp. 155 -168). Capte Town: Juta Publishers More information
Berndt, A. (2018). Business-to-business marketing. In: M. Tait & M. Roberts-Lombard (Ed.), Relationship marketing and customer relationship management (pp. 137 -153). Capte Town: Juta Publishers More information
du Plessis, F., Berndt, A. (2018). Introduction to services marketing. In: A. Berndt & C. Boshoff (Ed.), Services marketing: A contemporary approach (pp. 1 -33). Cape Town: Juta Publishers More information
Berndt, A. (2018). Building customer relationships and loyalty. In: A. Berndt & C. Boshoff (Ed.), Services marketing: A contemporary approach (pp. 322 -345). Cape Town: Juta Publishers More information
Berndt, A. (2016). Crowdfunding in the African context: A new way to fund ventures. In: Leona Achtenhagen, Ethel Brundin (Ed.), Entrepreneurship and SME Management Across Africa: Context, Challenges, Cases (pp. 31 -50). More information
Berndt, A. (2016). The South African Police Service (SAPS). In: H.B. Klopper & Kim Viljoen (Ed.), Contemporary cases in Southern African marketing (pp. 47 -58). Pretoria: Van Schaik Publishers More information
Berndt, A. (2016). Spotify. In: H.B. Klopper & Kim Viljoen (Ed.), Contemporary cases in Southern African marketing (pp. 89 -96). Pretoria: Van Schaik Publishers More information
Berndt, A. (2014). Building customer relationships and loyalty. In: Christo Boshoff (Ed.), Services marketing: A contemporary approach (pp. 343 -368). Cape Town: Juta Publishers More information
Berndt, A. (2014). Business-to-Business Marketing (B2B). In: Adele Berndt and Madele Tait (Ed.), Relationship Marketing and Customer Relationship Management B2B marketing (pp. 135 -152). Cape Town, South Africa: Juta Publishers More information
Berndt, A. (2014). Implementing CRM in an organisation. In: Adele Berndt and Madele Tait (Ed.), Relationship Marketing and Customer Relationship Management (pp. 195 -2210). Cape Town, South Africa: Juta Publishers More information
Berndt, A. (2014). Stakeholders in relationship marketing. In: Adele Berndt & Madele Tait (Ed.), Relationship Marketing and Customer Relationship Management (pp. 153 -168). Cape Town, South Africa: Juta Publishers More information
Berndt, A. (2012). Applied Strategic Marketing. In: Jooste, CJ., Strydom, JW., Berndt,AD., and du Plessis, PJ (Ed.), Applied Strategic Marketing (pp. 342 -362). Cape Town: Pearson Education Academic Publisher More information
Berndt, A. (2012). Relationship Marketing and Customer Relationship Management. In: Berndt, A and Tait, M (Ed.), Relationship Marketing and Customer Relationship Management Cape Town: Juta More information
Berndt, A. (2012). Business-to-Business Marketing (B2B). In: Adele Berndt and Madele Tait (Ed.), Relationship Marketing and Customer Relationship Management B2B marketing (pp. 123 -136). Cape Town, South Africa: Juta More information
Berndt, A. (2012). Stakeholders in relationship marketing. In: Adele Berndt & Madele Tait (Ed.), Relationship Marketing and Customer Relationship Management (pp. 139 -151). Cape Town, South Africa: Juta More information
Berndt, A. (2012). Introduction to Marketing Research. In: Adele Berndt & Danie Petzer (Ed.), Marketing Research (pp. 1 -20). Cape Town: Heinemann More information
Berndt, A. (2012). Implementing CRM in an organisation. In: Adele Berndt and Madele Tait (Ed.), Relationship Marketing and Customer Relationship Management (pp. 175 -187). Cape Town: Juta More information
Berndt, A. (2012). Data Collection. In: Adele Berndt and Danie Petzer (Ed.), Marketing Research (pp. 201 -214). Cape Town: Pearson Education More information

Artikel

Berndt, A., Petzer, D., Mostert, P. (2019). Brand avoidance – a services perspective European Business Review, 31(2), 179-196. More information
Helmefalk, M., Berndt, A. (2018). Shedding light on the use of single and multisensory cues and their effect on consumer behaviours International Journal of Retail & Distribution Management, 46(11-12), 1077-1091. More information
Cestino, J., Berndt, A. (2017). Institutional limits to service dominant logic and servitisation in innovation efforts in newspapers Journal of Media Business Studies, 14(3), 188-216. More information
Ndikubwimana, P., Berndt, A. (2016). Service quality and customer satisfaction among bank clients in Rwanda British Journal of Economics, Management & Trade, 13(4), 1-11. More information
Knittel, Z., Beurer, K., Berndt, A. (2016). Brand avoidance among Generation Y consumers Qualitative Market Research, 19(1), 27-43. More information
Arnaud, A., Kollman, A., Berndt, A. (2015). Generation Y: The Development and Use of Shopping Lists Advances in Social Sciences Research, 2(9), 1-13 Manchester: Society for Science and Education . More information
Gikonyo, L., Berndt, A., Wadawi, J. (2015). Critical success factors for franchised restaurants entering the Kenyan market: Franchisors’ perspective SAGE Open, 5(4), 1-8. More information
Gikonyo, L., Berndt, A., Wadawi, J. (2014). Critical success factors for franchised restaurants entering the Kenyan market: customers' perspective International Journal of Management and Sustainability, 3(7), 433-447. More information
Berndt, A., Wayland, J. (2014). Evaluating the readability of marketing research textbooks: an international comparison Journal of International Business Education, 7(1), 47-59. More information
Berndt, A., Petzer, D., Wayland, J. (2014). Comprehension of marketing research textbooks among South African students: An investigation South African Journal of Higher Education, 28(1), 28-44. More information
Andersson, M., Fredriksson, M., Berndt, A. (2014). Open or Delete: Decision-makers’ Attitudes Toward E-mail Marketing Messages , 1(3), 133-144. More information
Berndt, A., Klopper, H., Niemann-Struweg, I., Meintjes, C. (2013). Resident co-creation: the case of the 2010 Soccer World Cup European Business Review, 25(4), 336-350. More information
Berndt, A., Koekemoer, M. (2012). Online Customer Complaints and Defamation Journal of Digital Marketing, 3(1), 21-38. More information
Berndt, A., Gikonyo, L. (2012). Environmental Concern Behaviours in Africa: An Exploratory Study Journal of Management and Sustainability, 2(2), 1-10. More information
Holder, M., Berndt, A. (2011). The effect of changes in servicescape and service quality perceptions in a maternity unit International Journal of Health Care Quality Assurance, 24(5), 389-405. More information
Berndt, A., Petzer, D. (2011). Environmental concern of South African cohorts: an exploratory study African Journal of Business Management, 5(19), 7899-7910. More information
Berndt, A., Saunders, S., Petzer, D. (2010). Readiness for banking technologies in developing countries Southern African Business Review, 14(3), 47-76 Pretoria: University of South Africa . More information

Konferensbidrag

Berndt, A., Peasley, M. (2019). Understanding collaborative consumption: A three-country study: An abstract. Cham: Springer, Academy of Marketing Science World Marketing Congress, Porto, Portugal, June 27-29, 2018. More information
Markowska, M., Berndt, A., Melander, A. (2018). Equity (Crowd)funding and wellbeing. RENT XXXII Conference, Toledo, Spain, November 15-16, 2018. More information
Manzoor, A., Müllern, T., Berndt, A. (2018). International Consumers Airline Experiences and Negative Brand Emotions Expressed on Social Media: A Consumer Perspective. 44th European International Business Academy Conference (EIBA 2018), December 13-15, Poznan, Poland, 2018. More information
Cestino, J., Berndt, A. (2017). From Servitization To A Service Dominant Logic?: A Marketing Perspective On The Innovation Efforts In Newspapers. EMMA Annual Conference 2017: Value Creation in Media Markets: Business Models, Clusters and Ecosystems, Ghent 11-12 May, 2017.. More information
Beckmann, M., Noll, F., Berndt, A. (2017). Cause-Related Marketing (CM): The Perspective of Millennials (Abstract). 2016 AMS Annual Conference, Lake Buena Vista, 5/18 - 5/21, 2016.. More information
Berndt, A., Petzer, D., Mostert, P. (2017). Brand Avoidance: The Potential Negative Role of Communication. 12th Global Brand Conference: Sensory Branding, Kalmar, 26-28 April, 2017.. More information
Petzer, D., Mostert, P., Berndt, A., Petrou, S. (2017). A quantitative exploration of service brand avoidance and its antecedents among CNO customers – an emerging market perspective. The 46th EMAC Annual Conference: Leaving Footprints, Groningen, May 23-26, 2017.. More information
Berndt, A., Petzer, D., Mostert, P. (2016). Brand avoidance: An exploratory study in a services context. 28th Annual Conference of the Southern African Institute of Management (SAIMS) 2016, "Managing in Resource Restricted Times: Make everyday matter",. More information
Berndt, A., Wayland, J. (2016). Evaluating the Readability of Marketing Research textbooks: An International Comparison. Cham: Springer, 2012 AMS Cultural Perspectives in Marketing, Ruston, LA, USA August 28-September 1. More information
Nshimiyimana, S., Berndt, A. (2015). Student Satisfaction: the Case of Rwandan Higher Learning Institutions. 1st Annual Eastern Africa Business and Economic Watch Conference, Finance and Management Research in Eastern Africa Kigali, Rwanda. 5-7 May 2015. More information
Ndikubwimana, P., Berndt, A. (2015). Financial service and customer satisfaction in commercial banks in Rwanda (Bank of Kigali). 1st Annual Eastern Africa Business and Economic Watch Conference, Finance and Management Research in Eastern Africa Kigali, Rwanda. 5-7 May 2015. More information
Jeirud, A., Helgeson, V., Berndt, A., Feng, S. (2015). IKEA’s online content marketing - Attitudes and purchase intentions of generation Y. European Media Management Association 2015, emma, Hamburg, Germany, 28-30 May, 2015.. More information
Arnaud, A., Kollman, A., Berndt, A. (2014). The use of shopping lists by Generation Y consumers in grocery shopping. Nordic Retail and Wholesale Conference 2014. More information
Berndt, A. (2011). Your best Buddy: The case of Toyota South Africa. 2011 AMS Annual Conference, Coral Gables, FL, May 24-27. More information
Berndt, A., Klopper, H., Niemann-Struweg, I., Meintjes, C. (2011). Resident Involvement: The case of the 2010 World Cup in South Africa. 2011 AMS Annual Conference, Coral Gables, FL, May 24-27. More information
Berndt, A., Klopper, H., Niemann´-Struweg, I., Meintjes, C. (2011). Resident Involvement: The case of the 2010 World Cup in South Africa.. 2011 AMS World Marketing Congress, Reims France, July 19-July 23. More information

Rapport

Berndt, A., Holmberg, U., Jafari, H., Hartmann, B., Ots, M. (2017). Mobilapplikationer inom dagligvaruhandeln: Konsumtionens medialisering genom nya digitala tjänster. Stockholm: Handelsrådet More information
Berndt, A., Mbassana, M. (2016). Crowdfunding: The beliefs of Rwandan entrepreneurs. More information

Samlingsverk

(2018). Services marketing: A contemporary approach. Cape Town: Juta Publishers More information
(2014). Relationship Marketing and Customer Relationship Management. Cape Town: Juta Publishers More information
(2012). Applied Strategic Marketing. Cape Town: Pearson More information
(2012). Relationship Marketing and Customer Relationship Management. Cape Town: Juta More information
(2012). Marketing Research. Cape Town: Heinemann More information

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