Contemporary Issues in International Marketing 7,5 Credits

Course Contents

With the rapid rate of change in all functional areas of business in all types of organisations (including non-profit organisations), it is necessary to expand the students’ knowledge on strategic and current issues and topics that affect the task of international marketing managers.

Prerequisites

Bachelor’s degree in Business Administration (or the equivalent).

Level of Education: Master
Course code/Ladok code: JCIR25
The course is conducted at: Jönköping International Business School Last modified 2024-01-09 14:09:47