Contemporary Issues in International Marketing 7,5 hp

Undervisningen bedrivs på engelska.

Kursinnehåll

With the rapid rate of change in all functional areas of business in all types of organisations (including non-profit organisations), it is necessary to expand the students’ knowledge on strategic and current issues and topics that affect the task of international marketing managers.

Förkunskapskrav

Bachelor’s degree in Business Administration (or the equivalent).

Utbildningsnivå: Avancerad nivå
Kurskod/Ladokkod: JCIR25
Kursen ges vid: Jönköping International Business School