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Internal Marketing and Communication 7,5 Credits

Course Contents

The content reflects the various aspects relevant for marketing and communication and include following:
• Macro-marketing and micro-marketing perspective: place, impact and analysis of marketing and communication to organizations and society
• Marketing strategies, marketing plan and marketing mix
• Link between the internal and external marketing
• Employer Branding and its role in shaping employees’ perceptions and behaviour - with a focus on employee life cycle
• Place, role and dynamics of communication in a contemporary world
• Effective inter-organization communication in intercultural and contemporary global business environments

Prerequisites

General entry requirements and 15 credits in Business Administration including organisational theory, or the equivalent. English proficiency is required. Exemption is granted from the requirement in Swedish.

Level of Education: Undergraduate G1F
Course code/Ladok code: LIMK18
The course is conducted at: School of Education and Communication

Upcoming course occasions

Type of course
Program
Study type
Campus
Semester
Spring 2020: May 04 - Jun 07
Rate of Study
100%
Language
English
Location
Jönköping
Time
Day
Tuition fees do NOT apply for EU/EEA citizens or exchange students
11250kr
Syllabus
HTML  PDF
Application code
HJ-L0012

Content updated 2018-03-23

Education
Content updated 2015-06-24
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