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Internal Marketing and Communication 7,5 hp

Undervisningen bedrivs på engelska.

Kursinnehåll

The content reflects the various aspects relevant for marketing and communication and include following:
• Macro-marketing and micro-marketing perspective: place, impact and analysis of marketing and communication to organizations and society
• Marketing strategies, marketing plan and marketing mix
• Link between the internal and external marketing
• Employer Branding and its role in shaping employees’ perceptions and behaviour - with a focus on employee life cycle
• Place, role and dynamics of communication in a contemporary world
• Effective inter-organization communication in intercultural and contemporary global business environments

Förkunskapskrav

General entry requirements and 15 credits in Business Administration including organisational theory, or the equivalent. English proficiency is required. Exemption is granted from the requirement in Swedish.

Utbildningsnivå: Grundnivå G1F
Kurskod/Ladokkod: LIMK18
Kursen ges vid: Högskolan för lärande och kommunikation

Tidigare och pågående kurstillfällen

Typ av Kurs
Programkurs
Studieform
Campus
Termin
Våren 2020: vecka 19 - vecka 23
Studietakt
100%
Undervisningsspråk
Engelska
Ort
Jönköping
Kurstid
Dag
Kursansvarig
Nadia Arshad
Examinator
Caroline Teh
Gäller enbart studenter utanför EU/EES/Schweiz: Studieavgift
11250kr
Kursplan
HTML  PDF
Anmälningskod
HJ-L0012