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International Marketing Law and Consumer Protection 7,5 Credits

Course Contents

Marketing Law regulates companies’ behaviour on the market. Marketing law embraces general rules concerning establishment of companies, marketing and competition, as well as consumer protection and concerns both private law and public law. Other areas of interest are contract law, tort law and intellectual property law (such as branding and trade marks).

Two major areas form the core of marketing law: marketing practices law and competition law. Marketing law, competition law and consumer protection are areas of high priorities for the EU and has been held as a vital part of the European Union's integration efforts. Secondary legislation from the EU focus on consumer protection based on different marketing methods (misleading advertisement, comparative advertising, distance agreements, electronic commerce, etc.) are important to know about when acting on the European market.


General entrance requirements and English B, Mathematics C and Civics A and required grade Passed. Exemption from the requirement of having Swedish course B is given.

Level of Education: Undergraduate
Course code/Ladok code: JIMG14
The course is conducted at: Jönköping International Business SchoolLast modified 2020-10-07 08:40:04