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Sustainable Business Relationships 7,5 Credits

Course Contents

The course provides in-depth knowledge and skills in business relationships.

The course includes the following elements:
- Basic marketing concepts including customer value
- Benefit of relationships, networks and strategies in industrial marketing
- Similarities and differences between consumer marketing and industrial marketing
- Elements and implementation of a market analysis including alternative methods for collecting market information
- Interaction between suppliers, producers and customers and its importance for business relationships
- Sustainability, ethical and legal aspects of business relationships

Prerequisites

General entry requirements and completed courses 120 credits in first cycle, corresponding to at least 60 credits within the major subject Industrial Engineering and Management

Level of Education: Undergraduate
Course code/Ladok code: THAN19
The course is conducted at: School of EngineeringLast modified 2019-10-03 14:45:44

Content updated 2020-08-25