Level: Bachelor
Start date: Autumn 2024
City: Jönköping
Credits: 180 credits
Degree: Degree of Bachelor of Science with a major in Business Administration
For those who apply through universityadmissions.se, application period: Application is closed
JU Direct Application (recommended), application period: 2024-10-15 - 2025-05-02

JIBS is double accredited by EQUIS and AACSB.

Overview

This programme will give you the skills to support companies’ development and growth by leading projects and functions within the various areas of marketing and business renewal. You’ll be learning about this from multicultural perspectives. The last year offers plenty of specialisation options, either by studying abroad or elective courses of your choice. This includes the opportunity to do an internship in another country or different networking opportunities. It also includes an opportunity to apply for a double degree exchange programme with IQS Business School in Spain.

 

After your studies, you will be well-prepared for positions such as project leader, marketing assistant, communication planner, marketing coordinator, business developer, product or brand manager, salesperson, key account manager, service manager, after-sales or export manager.

 

The combination of theory, practice and recurring group work makes Marketing Management a programme that provides you with important experience for your future career. You study together with students from many different countries taught by a highly international faculty.

 

The program director presents the program during our digital open house.
Watch it on Youtube.

The programme is conducted at Jönköping International Business School
Credits: 180 credits
Level: Bachelor
Language: English
Rate of study: 100%
City: Jönköping
Place of study: Normal teaching
Start date: Autumn 2024
Requirements: General entry requirements and English 6, Mathematics 3b or 3c, Civics 1b or 1a1+1a2 and required grade Passed or international equivalent.
Here you can find the corresponding requirements for most countries.
Application code: HJ-KU005
Degree: Degree of Bachelor of Science with a major in Business Administration
Tuition fee: For the first semester: 50000 SEK
Total tuition fee: 300000 SEK

Tuition fees do NOT apply for EU/EEA citizens or exchange students

NB Preliminary list of courses

Year 1

Communication in a Cross-Cultural Context 7.5 credits

Foundations of Marketing 7.5 credits
Basic Financial Accounting 7.5 credits
Principles of Project Management 7.5 credits
Organizing and Leading in a Sustainable World 7.5 credits
Supply Chain Management 7.5 credits
Marketing Communication 7.5 credits
Purchasing and Sales 7.5 credits


Year 2

Business Statistics 1 7.5 credits
Customer-centric Marketing in New Ventures 7.5 credits
Business Digitalization 7.5 credits
Microeconomic Principles 7.5 credits

Corporate Finance 1 7.5 credits
Responsible Enterprise 7.5 credits
International Marketing 7.5 credits
Research Methods: Design, Implementation and Analysis 7.5 credits


Year 3

Studying Abroad/Elective courses/Internship+Elective courses 30 credits
International Marketing Law and Consumer Protection 7.5 credits
Brand Management
7.5 credits

Bachelor Thesis in Business Administration 15 credits

In this programme you have the possibility to do a 10-week internship during your elective semester if you don’t choose to study abroad at one of our partner universities. This internship can be done anywhere in the world and is a great opportunity to see how you can apply economic theories and tools to real-life problems.

The fifth semester offers plenty of options to specify. Either by studying abroad at one of JIBS' recommended partner schools, or by taking elective courses of your choice at JIBS, which also allows you to do an internship in another country.


The Marketing Management Programme also includes an opportunity to apply for a double degree exchange with IQS Business School (Spain).

After completing your programme, you will be well prepared to tackle a range of positions related to marketing in local as well as international businesses.


The programme will prepare you for positions such as project leader, marketing assistant, communication planner, marketing coordinator, business developer, product manager, brand manager, salesperson, account manager/key account manager/service manager, after-sales, or export manager.

With your degree, you can apply to both Swedish and international master's programmes. Please note that master's programmes may have different entry requirements.


A bachelor's degree in business administration fulfils the prerequisites for further studies at the master's level. Here at Jönköping University, you can continue with:

The combination of theory and practice, and recurring group work makes Marketing Management a programme that provides you with important experience for your future career.

The programme places special emphasis on the entrepreneurial aspect from the first semester. It also emphasizes the international aspect through the focus on contemporary international markets. All courses are taught in English and the fact that the programme is open to students from around the world reinforces the international aspect.

View over the city of Jönköping

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