Bachelor in Marketing Management Autumn 2025 KU005

Level: Bachelor

Start date: Autumn 2025

City: Jönköping

Credits: 180 credits

Degree: Degree of Bachelor of Science with a major in Business Administration

For those who apply through universityadmissions.se, application period: Application is closed

## About the programme: In today's business environment, effective marketing is crucial for building a strong brand and attaining a competitive advantage. This program offers an immersive, hands-on learning experience, designed to equip you with the knowledge and skills to excel in this fast-evolving field. Marketing Management equips you to work in business development and growth, leading marketing and business renewal projects and functions. The programme integrates theory, practice, and group work to provide valuable real-world experience. During your fifth semester, you will have the opportunity to specialize by studying abroad, taking elective courses, or gaining practical experience through internships and real-world projects while learning from industry experts. The programme emphasizes entrepreneurship and international marketing from the very first semester. You will also study marketing communication, analytics, statistics, supply chain management, and research methodology. In your final year, you will delve into international marketing law, and brand management and complete your bachelor thesis. International exposure is a key aspect of the program. All teaching is in English, allowing you to collaborate with students from many other countries. You will also have the opportunity to spend a semester abroad and expand your international network. Additionally, you can pursue a double degree through our exchange programme with the Universitat Ramon Llull (IQS) in Spain. ## Your future career Upon graduation, you will be well-prepared for roles related to marketing in various industries within national and international companies. Previous graduates have secured positions as product managers, business developers, communication strategists, brand managers, project managers, and export managers. Following completion of the programme, you will be eligible to apply to the master’s programmes in Business Administration and Economics at JIBS and universities worldwide.

Facts and requirements

The programme is conducted at Jönköping International Business School

Credits: 180 credits

Level: Bachelor

Language: English

Rate of study: 100%

City: Jönköping

Place of study: Normal teaching

Start date: Autumn 2025

Requirements: General entry requirements and English 6, Mathematics 3b or 3c, Civics 1b or 1a1+1a2 and required grade Passed or international equivalent.
Here you can find the corresponding requirements for most countries.

Application code: HJ-KU005

Degree: Degree of Bachelor of Science with a major in Business Administration

Tuition fee: For the first semester: 57500 SEK
Total tuition fee: 345000 SEK

Tuition fees do NOT apply for EU/EEA citizens or exchange students

Syllabus as PDF (Swedish)

Syllabus as PDF (English)