Level: Bachelor
Start date: Autumn 2025
City: Jönköping
Credits: 180 credits
Degree: Degree of Bachelor of Science with a major in Business Administration
JU Direct Application (recommended), application period: 2024-10-15 - 2025-05-02
For those who apply through universityadmissions.se, application period: Application is closed

JIBS is double accredited by EQUIS and AACSB.

## About the programme: In today's business environment, effective marketing is crucial for building a strong brand and attaining a competitive advantage. This program offers an immersive, hands-on learning experience, designed to equip you with the knowledge and skills to excel in this fast-evolving field. Marketing Management equips you to work in business development and growth, leading marketing and business renewal projects and functions. The programme integrates theory, practice, and group work to provide valuable real-world experience. During your fifth semester, you will have the opportunity to specialize by studying abroad, taking elective courses, or gaining practical experience through internships and real-world projects while learning from industry experts. The programme emphasizes entrepreneurship and international marketing from the very first semester. You will also study marketing communication, analytics, statistics, supply chain management, and research methodology. In your final year, you will delve into international marketing law, and brand management and complete your bachelor thesis. International exposure is a key aspect of the program. All teaching is in English, allowing you to collaborate with students from many other countries. You will also have the opportunity to spend a semester abroad and expand your international network. Additionally, you can pursue a double degree through our exchange programme with the Universitat Ramon Llull (IQS) in Spain. ## Your future career Upon graduation, you will be well-prepared for roles related to marketing in various industries within national and international companies. Previous graduates have secured positions as product managers, business developers, communication strategists, brand managers, project managers, and export managers. Following completion of the programme, you will be eligible to apply to the master’s programmes in Business Administration and Economics at JIBS and universities worldwide.

The programme is conducted at Jönköping International Business School
Credits: 180 credits
Level: Bachelor
Language: English
Rate of study: 100%
City: Jönköping
Place of study: Normal teaching
Start date: Autumn 2025
Requirements: General entry requirements and English 6, Mathematics 3b or 3c, Civics 1b or 1a1+1a2 and required grade Passed or international equivalent.
Here you can find the corresponding requirements for most countries.
Application code: HJ-KU005
Degree: Degree of Bachelor of Science with a major in Business Administration
Tuition fee: For the first semester: 57500 SEK
Total tuition fee: 345000 SEK

Tuition fees do NOT apply for EU/EEA citizens or exchange students
Preliminary syllabus as PDF (Swedish)
Preliminary syllabus as PDF (English)

Year 1


Autumn 2025

Communication in a Cross-Cultural Context, 7.5 credits

Basic Financial Accounting, 7.5 credits

Principles of Project Management, 7.5 credits

Foundations of Marketing, 7.5 credits


Spring 2026

Organizing and Leading in a Sustainable World, 7.5 credits

Purchasing and Sales, 7.5 credits

Marketing Communication, 7.5 credits

Supply Chain Management, 7.5 credits


Year 2


Autumn 2026

Business Statistics 1, 7.5 credits

Business Digitalization, 7.5 credits

Customer-centric Marketing in New Ventures, 7.5 credits

Microeconomic Principles, 7.5 credits


Spring 2027

Corporate Finance 1, 7.5 credits

International Marketing, 7.5 credits

Responsible Enterprise, 7.5 credits

Research Methods: Design, Implementation and Analysis, 7.5 credits


Year 3


Autumn 2027

Optional credits , 30 credits


Spring 2028

Brand Management, 7.5 credits

International Marketing Law and Consumer Protection, 7.5 credits

Bachelor Thesis in Business Administration, 15 credits


Optional

Business to Business Marketing, 7.5 credits

Business Statistics 2, 7.5 credits

Leadership, 7.5 credits

Service Management and Marketing, 7.5 credits


In this programme you have the possibility to do a 10-week internship during your elective semester if you don’t choose to study abroad at one of our partner universities. This internship can be done anywhere in the world and is a great opportunity to see how you can apply economic theories and tools to real-life problems.

The fifth semester offers plenty of options to specify. Either by studying abroad at one of JIBS' recommended partner schools, or by taking elective courses of your choice at JIBS, which also allows you to do an internship in another country.


The Marketing Management Programme also includes an opportunity to apply for a double degree exchange with IQS Business School (Spain).

After completing your programme, you will be well prepared to tackle a range of positions related to marketing in local as well as international businesses.


The programme will prepare you for positions such as project leader, marketing assistant, communication planner, marketing coordinator, business developer, product manager, brand manager, salesperson, account manager/key account manager/service manager, after-sales, or export manager.

With your degree, you can apply to both Swedish and international master's programmes. Please note that master's programmes may have different entry requirements.


A bachelor's degree in business administration fulfils the prerequisites for further studies at the master's level. Here at Jönköping University, you can continue with:

The combination of theory and practice, and recurring group work makes Marketing Management a programme that provides you with important experience for your future career.

The programme places special emphasis on the entrepreneurial aspect from the first semester. It also emphasizes the international aspect through the focus on contemporary international markets. All courses are taught in English and the fact that the programme is open to students from around the world reinforces the international aspect.

View over the city of Jönköping

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