Bachelor of Science with a major in Business Administration, 180 credits
Marketing Management is designed to equip you with the knowledge and skills that enable you to support a company’s development and growth by leading projects and functions within marketing and business renewal.
The combination of theory, practice and recurring group work makes Marketing Management a programme that provides you with important experience for your future career. You study together with students from many different countries taught by a highly international faculty.
You will have the opportunity to spend one semester abroad and to develop a personal international network that can boost your career.
The fifth semester offers plenty of options to specify. Either by studying abroad at one of JIBS' recommended partner schools, or by taking elective courses of your choice at JIBS, which also allows you to do an internship in another country.
The Marketing Management Programme also includes an opportunity to apply for a double degree exchange with IQS Business School (Spain).
3 years, 180 credits. Bachelor of Science with a major in Business Administration.
With your degree you can apply to both Swedish and international master programs. Please note that master programmes may have different entry requirements.
After completing your programme, you will be well prepared to tackle a range of positions related to marketing in local as well as international businesses.
The programme will prepare you for positions such as project leader, marketing assistant, communication planner, marketing coordinator, business developer, product manager, brand manager, salesperson, account manager/key account manager/service manager, after-sales, or export manager.
With your degree, you can apply to both Swedish and international master's programmes. Please note that master's programmes may have different entry requirements.
A bachelor's degree in business administration fulfills the prerequisites for further studies at the master's level. Here at Jönköping University, you can continue with:
The combination of theory and practice, and recurring group work makes Marketing Management a programme that provides you with important experience for your future career.
The programme places special emphasis on the entrepreneurial aspect from the first semester. It also emphasizes the international aspect through the focus on contemporary international markets. All courses are taught in English and the fact that the programme is open to students from around the world reinforces the international aspect.
180 credits ECTS
Rate of study
Place of study
August 19, 2019
General entry requirements include high school diploma; with specific demand on mathematics, civic/social studies, and English proficiency. Read more about our English Requirements.
Read more about our Admissions Requirements.
The number of places is limited and a selection is made based on high-school diploma GPA, and letter of motivation.
(Special Selection: We reserve a limited number of extra seats within this bachelor programme for applicants who are considered particularly suited to the education and JIBS’ profile. Read more.)
Bachelor of Science with a major in Business Administration.
100,000 SEK per year
Tuition fees do NOT apply for EU/EEA citizens or exchange students
NB Preliminary list of courses
Entrepreneurship and Business Planning 7.5 credits
Communication in a Cross-Cultural Context 7.5 credits
Basic Financial Accounting 7.5 credits
Principles of Project Management 7.5 credits
Organising and Leading in a Sustainable World 7.5 credits
Supply Chain Management 7.5 credits
Marketing Management 7.5 credits
Purchasing and Sales 7.5 credits
Business Statistics 1 7.5 credits
Marketing Communication 7.5 credits
Business Digitalization 7.5 credits
Microeconomic Principles and Mathematics for Economics 7.5 credits
Responsible Enterprise 7.5 credits
Corporate Finance 1 7.5 credits
International Marketing 7.5 credits
Research Methods: Design, Implementation and Analysis 7.5 credits
Studying Abroad/Elective courses/Internship+Elective courses 30 credits
Bachelor's Thesis in Business Administration 15 credits
International Marketing Law and Consumer Protection 7,5 credits
Brand Management 7,5 credits