When applying through the JU Direct Application, the application period is: 2024-10-15 – 2025-05-02
Overview
This programme takes a broad perspective on digitalisation and its effects on society. The programme stimulates creative thinking around digitalisation, strategic change and business innovation. It allows you to identify and analyse business opportunities for both new and existing companies.
The programme combines theoretical and real-world practical work and introduces you to some digital tools and techniques that will give an extra edge to your skillset. The second year of studies includes an internship semester whereby students study online courses in parallel to gaining practical experience. After graduation, students may be interested in working as strategists at established companies, as consultants, or as entrepreneurs exploring the opportunities of the digital economy.
Not eligible? Enter our Pathway Programme
Facts and requirements
Total tuition fee: 276000 SEK
Tuition fees do NOT apply for EU/EEA citizens or exchange students
Internship
The second year of studies includes an international internship course where students study online courses in parallel.
After graduation
After graduating, students may be interested in a range of jobs relating to digital transformation – as digital strategists or analysts for established companies, as consultants, or as entrepreneurs leveraging the opportunities of the digital economy.
Courses
NB Preliminary list of courses
Year 1
Digitalization and Industrial Dynamics 7.5 credits
Understanding Digital Business 7.5 credits
Advanced Research Methods in Entrepreneurship 7.5 credits
Digital Entrepreneurship 7.5 credits
Data Analysis for Decision-making 7.5 credits
Digital Business Modeling 7.5 credits
Consulting: Processes and Skills 7.5 credits
Digital Marketing 7.5 credits
Year 2
Elective credits 15 credits
Leading and Organising Innovation Work 7.5 credits
Business Law in a Digital Context 7.5 credits
Master Thesis in Business Administration 30 credits