Marketing Management

180 Credits | 3 years | Start date: Autumn 2017 | Degree: Degree of Bachelor of Science with a major in Business Administration


Marketing Management is designed to equip you to support a company’s development and growth by leading projects and functions within marketing and business renewal.

The combination of theory and practice, and recurring group work makes Marketing Management a programme that provides you with important experience for your future career.

The programme places special emphasis on the entrepreneurial aspect from the first semester. It also emphasizes the international aspect through the focus on contemporary international markets. All courses are taught in English and the fact that the programme is open to students from around the world reinforces the international aspect.

Study abroad

The programme provides you with the opportunity to spend the fifth semester abroad and choose courses that will help individualise your degree, improve your language skills and develop a personal international network.

Students abroad are limited to choose courses at partner universities within the fields of business administration, economics, statistics, economic geography, commercial law and language.

These courses are selected in coordination with faculty at JIBS and approval of courses is done through JIBS faculty.

You also have the opportunity to study courses at JIBS during that time.


3 years, 180 credits. Bachelor of Science with a major in Business Administration.

A degree from the Marketing Management programme implies that you are well prepared to tackle a range of positions related to marketing in local as well as international businesses. During your career you can, for example, be employed as: Project leader, marketing assistant, communication planner, marketing coordinator, business developer, product manager or brand manager.

With your degree you can apply to both Swedish and international master's programmes. Please note that master's programmes may have different entry requirements.

After graduation

The programme will prepare you for positions such as project leader, marketing assistant, communication planner, marketing coordinator, business developer, product manager, brand manager, sales person, account manager/key account manager/service manager, after-sales, or export manager.

Continue with a master programme

A bachelor's degree in business administration fulfills the prerequisites for further studies at the master's level. Here at Jönköping University, you can continue with:

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Therese sees the world as her future working place

Studying here is absolutely challenging and that is how I like life to be. One course that has been really interesting was Marketing Communication where we had a competition, to pitch a marketing idea for a real company. The company and our teachers formed the jury and my team shared first place, which ...

Read the whole interview


Credits: 180,0 ECTS
Level: Bachelor's
Rate of study: Full-time
Place of study: Campus-based
Language: English
Start date: Autumn 2017
Application code: HJ-KU005
General entry requirements include high school diploma; with specific demand on mathematics, civic/social studies, and English proficiency. Read more about our English Requirements.

Read more about our Admissions Requirements.

The number of places is limited and a selection is made based on high-school diploma GPA, and letter of motivation.

(Special Selection: We reserve a limited number of extra seats within this bachelor programme for applicants who are considered particularly suited to the education and JIBS’ profile. Read more.)

Degree of Bachelor of Science with a major in Business Administration.

Tuition fees : SEK 100,000 per year

Tuition fees do NOT apply for EU/EEA citizens or exchange students


NB Preliminary list of courses

Year 1 Autumn

Entrepreneurship and Business Planning 7.5 credits
Principles of Project Management 7.5 credits
Basic Financial Accounting 7.5 credits
Business and Academic Communication 1 7.5 credits

Year 1 Spring

Purchasing and Sales 7.5 credits
Supply Chain Management 7.5 credits
Marketing Management 7.5 credits
Organization and Leadership 7.5 credits

Year 2 Autumn

Business Statistics 1 7.5 credits
Electronic Commerce 7.5 credits
Marketing Communication 7.5 credits
Microeconomic Principles and Mathematics for Economics 7.5 credits

Year 2 Spring

Corporate Finance 1 7.5 credits 
International Marketing 7.5 credits
Business Ethics 7.5 credits
Research Methods: Design, Implementation and Analysis 7.5 credits

Year 3 Autumn

Studying abroad/Elective courses 30 credits

Year 3 Spring

Bachelor Thesis in Business Administration 15 credits
Brand Management 7,5 credits
International Marketing Law and Consumer Protection
7,5 credits

For questions please contact

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Content checked / updated 2016-12-02

Study at JU
Content updated 2014-03-18
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