The aim of Educate is to drive the development of academic teaching and learning at Jönköping University forward.

The aim of Educate is to drive forward the development of academic teaching and learning at Jönköping University in a number of ways: the Educate website; ongoing consultancy; courses, seminars and workshops; teaching labs; and as a point of contact for international, national and regional partners at JU in the field of teaching and learning in higher education. Educate monitors developments and disseminates up-to-date, relevant information within the JU.

The scope of Educate's mission is defined in the overall objective to ensure that JU is perceived as an institution providing higher education with relevant, modern pedagogy and technology and to further enhance the perception of teaching staff at JU as highly professional both in terms of content and methods of teaching. This is done by creating the conditions, providing an inspiring environment and offering continuous pedagogical support to teachers.