Level: Master
Start date: Autumn 2026
City: Jönköping
Credits: 60 credits
Degree: Degree of Master of Science (60 credits) with a major in Business Administration
For those who apply through universityadmissions.se, application period: 2025-10-16 – 2026-01-15
Equis accreditation
AACSB accreditation
AMBA accredited logo

JIBS is triple accredited by EQUIS, AACSB and AMBA.

## About the programme Strategic marketing is essential for businesses that want to grow, adapt, and stay competitive in a global economy. This programme equips you with the tools, analytical mindset, and international perspective needed to design and implement marketing strategies that align with corporate goals and business models. You will learn how to: - Interpret marketing metrics and make data-driven forecasts. - Evaluate products, markets, and customer segments. - Translate research and customer data into actionable strategies. - Manage and improve customer experiences throughout the customer journey. You will also explore how marketing supports innovation, resilience, and transformation, while deepening your understanding of sustainable and ethical marketing practices that build long-term value and trust. ### From strategy to practice At JIBS, theory and practice are closely intertwined. You will combine advanced coursework with applied projects and case studies, gaining hands-on experience, developing strategies for growth and market disruption. You will graduate with both theoretical depth and practical capabilities - including proficiency in digital marketing tools and data-driven analysis. The programme concludes with a 15-credit master’s thesis, where you apply your knowledge to a focused topic in strategic marketing and demonstrate the skills needed to create real impact. ### Your future career With a degree in Strategic Marketing, you will be ready to step into leadership and advisory roles where marketing drives business development. Typical career paths include brand manager, product or category manager, marketing manager, sales manager, or growth manager. No matter where you start, you will bring strategic vision, analytical ability, and practical marketing expertise that make you highly attractive to employers worldwide - or you may choose to continue into doctoral studies.

The programme is conducted at Jönköping International Business School
Credits: 60 credits
Level: Master
Language: English
Rate of study: 100%
City: Jönköping
Place of study: Normal teaching
Start date: Autumn 2026
Selection: JU Direct Application: Admission is done continuously. For those who apply through universityadmissons.se: Selection is based on previous academic merits. Ranking is made in descending order.
Requirements: The applicant must hold a minimum of a Bachelor's degree (equivalent to 180 ECTS credits from an accredited university). At least 60 credits must be in Business Administration or a combination of 30 credits in Business Administration and 30 credits in related subjects, such as Economics, Industrial Engineering and Management, Business Analytics, Informatics, Communication Studies, Commerce, or Public Relations. At least 5 credits must be marketing. Proof of English proficiency is required.
Application code: HJ-MU118
Degree: Degree of Master of Science (60 credits) with a major in Business Administration
Tuition fee: For the first semester: 70000 SEK
Total tuition fee: 140000 SEK

Tuition fees do NOT apply for EU/EEA citizens or exchange students
Preliminary syllabus as PDF (English)

The JIBS one-year master’s advantage

 

Advance Your Career in Just One Year

 

Our one-year Master’s programmes are designed for students who want to specialise quickly and strengthen their career profile. In just 12 months, you’ll deepen your knowledge in a defined field - such as finance, marketing, or entrepreneurship - while building the professional skills most valued in today’s global job market.

 

Skills for a global career

 

All programmes begin with a course that develops the academic, professional, and personal skills you need - from communication and digital literacy to ethical reasoning and cross-cultural teamwork. You’ll then continue with advanced courses and applied projects that combine academic depth with practical relevance, preparing you to move confidently into your career.

 

The programmes conclude with a 15-credit master’s thesis, where you apply your knowledge to a focused topic within your chosen specialisation. This provides you with the opportunity to demonstrate your analytical skills and contribute insights that are relevant to both academia and business.

 

International recognition and strong career value

 

JIBS is among the top 1% of business schools worldwide with the prestigious Triple Crown accreditation (AACSB, EQUIS, AMBA). We are also ranked by the Financial Times as one of the best European Business Schools. This international recognition ensures strong business connections and gives your degree additional career value.

 

Whether you are launching your career or adding targeted expertise to your profile, a one-year master’s degree from JIBS offers a high-quality, internationally recognised education designed for immediate impact.

After graduation, you will be ready for roles such as brand manager, product or category manager, marketing manager, sales manager, or growth manager. Your expertise in strategic decision-making, customer insights, and data-driven marketing will make you highly attractive to employers in Sweden and across the globe.

 

You may also choose to continue into doctoral studies and an academic career.

 

Graduate as a strategic marketing leader — ready to drive growth and create impact in companies worldwide.

The second year of studies includes an international internship course where students study online courses in parallel.

View over the city of Jönköping

Contact us

required
required
required
required
required
By submitting the form, you agree to receive communications from Jönköping University and our
representatives about our degree programmes via email and/or text message. You can unsubscribe at
any time.
Tick here to agree with our privacy policy. We respect and protect your data.
required