Ranked among top 100 European Business School Rankings by Financial Times.
About the programme
Strategic marketing is essential for businesses that want to grow, adapt, and stay competitive in a global economy. This programme equips you with the tools, analytical mindset, and international perspective needed to design and implement marketing strategies that align with corporate goals and business models. You will learn how to:
- Interpret marketing metrics and make data-driven forecasts.
- Evaluate products, markets, and customer segments.
- Translate research and customer data into actionable strategies.
- Manage and improve customer experiences throughout the customer journey.
You will also explore how marketing supports innovation, resilience, and transformation, while deepening your understanding of sustainable and ethical marketing practices that build long-term value and trust.
From strategy to practice
At JIBS, theory and practice are closely intertwined. You will combine advanced coursework with applied projects and case studies, gaining hands-on experience, developing strategies for growth and market disruption. You will graduate with both theoretical depth and practical capabilities - including proficiency in digital marketing tools and data-driven analysis.
The programme concludes with a 15-credit master’s thesis, where you apply your knowledge to a focused topic in strategic marketing and demonstrate the skills needed to create real impact.
Your future career
With a degree in Strategic Marketing, you will be ready to step into leadership and advisory roles where marketing drives business development. Typical career paths include brand manager, product or category manager, marketing manager, sales manager, or growth manager. No matter where you start, you will bring strategic vision, analytical ability, and practical marketing expertise that make you highly attractive to employers worldwide - or you may choose to continue into doctoral studies.
Fakta och behörighet
Kurser
Fördelarna med JIBS ettåriga masterprogram
The JIBS one-year master’s advantage
Advance Your Career in Just One Year
Our one-year Master’s programmes are designed for students who want to specialise quickly and strengthen their career profile. In just 12 months, you’ll deepen your knowledge in a defined field - such as finance, marketing, or entrepreneurship - while building the professional skills most valued in today’s global job market.
Skills for a global career
All programmes begin with a course that develops the academic, professional, and personal skills you need - from communication and digital literacy to ethical reasoning and cross-cultural teamwork. You’ll then continue with advanced courses and applied projects that combine academic depth with practical relevance, preparing you to move confidently into your career.
The programmes conclude with a 15-credit master’s thesis, where you apply your knowledge to a focused topic within your chosen specialisation. This provides you with the opportunity to demonstrate your analytical skills and contribute insights that are relevant to both academia and business.
International recognition and strong career value
JIBS is among the top 1% of business schools worldwide with the prestigious Triple Crown accreditation (AACSB, EQUIS, AMBA). We are also ranked by the Financial Times as one of the best European Business Schools. This international recognition ensures strong business connections and gives your degree additional career value.
Whether you are launching your career or adding targeted expertise to your profile, a one-year master’s degree from JIBS offers a high-quality, internationally recognised education designed for immediate impact.
Efter utbildningen
Student projects
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Jönköping - den moderna studentstaden
Jönköping är den moderna studentstaden med ett gemensamt och sammanhållet campus som ligger mitt i stan. Här finns våra fyra fackhögskolor med 12 000 studenter tillsammans med Högskolebiblioteket, träningsanläggning, caféer, restauranger och Service Center. Med en stark internationell prägel och samverkan med arbetslivet redan under studietiden ger vi dig rätta förutsättningar för din framtid.