Level: Bachelor
Start date: Autumn 2026
City: Jönköping
Credits: 180 credits
Degree: Degree of Bachelor of Science in Business and Economics with a major in Business Administration

For those who apply through universityadmissions.se, application period: 2025-10-16 – 2026-01-15
Equis accreditation
AACSB accreditation
AMBA accredited logo

JIBS is triple accredited by EQUIS, AACSB and AMBA.

## About the programme Marketing involves connecting businesses with people - understanding customer needs, creating value, and building relationships across different markets and cultures. This programme provides you with both strategic knowledge and practical tools to navigate today’s fast-changing global marketplace. You will learn how to design and implement marketing strategies across borders, adapt to diverse cultural contexts, and develop the skills needed to succeed in international marketing roles. In your first year, you will build a broad base in business and economics, covering organisation, finance, accounting, economics, sustainability, and entrepreneurship. This foundation helps you understand marketing not as a stand-alone activity, but as a central driver of business strategy and international growth. From the second year, you will specialise in marketing through courses covering topics such as consumer behaviour, branding, digital marketing, market research, communication strategy, social media and SEO, and trademark law. You will also gain hands-on experience with analytical tools and data-driven methods to better understand customers and make informed marketing decisions. ### A focus on customers, strategy, and global perspective The programme develops your ability to think critically, analyse market trends, and work across cultures. You will learn how marketing drives innovation and growth, while developing an international outlook, entrepreneurial mindset, and strong communication skills. ### Learning for the future At JIBS, theory and practice are closely connected. You will work with cases, projects, and real companies while developing strong analytical, research, and presentation skills. A sustainable perspective runs throughout the programme, preparing you to address marketing challenges with responsibility and long-term value creation in mind. The programme concludes with a thesis project, where you apply and integrate your knowledge in a focused international marketing study. ### International opportunities You will study in a diverse and international campus environment, with opportunities to: - Spend a semester abroad at one of our many partner universities - Choose electives to tailor your education - Do an internship in Sweden or internationally These experiences broaden your perspective, expand your global network, and strengthen your CV. ### Your future career Graduates of International Marketing are well prepared for junior roles such as marketing assistant, brand coordinator, sales representative, account manager, or digital marketing associate. With your mix of business knowledge and marketing expertise, you’ll be ready to make an immediate impact or continue with a master’s degree in a specialised field.

The programme is conducted at Jönköping International Business School
Credits: 180 credits
Level: Bachelor
Language: English
Rate of study: 100%
City: Jönköping
Place of study: Normal teaching
Start date: Autumn 2026
Requirements: General entry requirements and Mathematics 3b or 3c, Civics 1b or 1a1+1a2, English 6. Or: Mathematics Further level 1b or Further level 1c, Civics level 1b, or level 1a1+1a2, English level 2, required grade Passed or international equivalent.
Here you can find the corresponding requirements for most countries.
Application code: HJ-KU102
Degree: Degree of Bachelor of Science in Business and Economics with a major in Business Administration

Tuition fee: For the first semester: 57500 SEK
Total tuition fee: 345000 SEK

Tuition fees do NOT apply for EU/EEA citizens or exchange students

The JIBS bachelor’s advantage

 

Get a head start on your global career in Business and Economics

 

All our bachelor programmes give you more than just a degree – they prepare you to thrive in a fast-changing, global business world.


Shared foundation – unique opportunities

 

The first year is common for all programmes and provides a broad foundation in business and economics, covering subjects such as organisation, finance, marketing, accounting, micro- and macroeconomics, sustainability, and entrepreneurship. From the second year, you specialise within your chosen programme and tailor your education to match your ambitions. All programmes conclude with a thesis project, allowing you to apply and integrate what you have learned throughout your studies.

At JIBS, you’ll study in an international environment where entrepreneurial thinking and responsibility are central values. Along the way, you can broaden your experience through electives, a semester abroad at one of our many partner universities, or an internship in Sweden or overseas.

 

Global recognition and career value

 

JIBS is among the top 1% of business schools worldwide, holding the prestigious Triple Crown accreditation (AACSB, EQUIS, AMBA). We are also ranked by the Financial Times as one of Europe’s best business schools, which means you can be confident that your degree is internationally recognised and valued by employers across the globe.

 

Our unique combination of international outlook and Nordic embeddedness, entrepreneurial spirit, and practical experience equips you with the skills, networks, and confidence to launch your global career.

In this programme you have the possibility to do a 10-week internship during your elective semester if you don’t choose to study abroad at one of our partner universities. This internship can be done anywhere in the world and is a great opportunity to see how you can apply economic theories and tools to real-life problems.

This programme offers a possibility for you to study abroad at one of our many partner universities. This is a great opportunity for you to specialize in an area of your interest, to explore a new country and culture, and to meet new friends.


The international vibe can be experienced already here at JIBS as approximately 40% of this programme’s students are from outside of Sweden.


See our partner universities

With a bachelor’s degree in International Marketing, you will be prepared for roles such as marketing assistant, brand coordinator, sales representative, account manager, or digital marketing associate. Your combination of business knowledge, marketing expertise, and international perspective will make you ready to contribute from day one and attractive to employers across industries and borders.

 

You may also choose to continue with a master’s degree in a specialised field at JIBS, or at another university.

 

Graduate as an international marketing professional — ready to understand customers, build brands, and drive business growth worldwide.

View over the city of Jönköping

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