Master in Digital Business and AI Management

## About the programme As digital ecosystems grow and AI becomes central to business strategy, organisations across industries need leaders who combine strategic thinking with technical insight and ethical responsibility. This programme equips you with the mindset and skills to drive digital change, foster innovation, and lead responsibly. Offered as one of JIBS’ Master’s in Management (MiM) programmes - ranked by the Financial Times - it combines broad managerial training with specialised expertise in digital business and AI management. The programme welcomes students from diverse academic backgrounds - business, technology, and social sciences - as long as you hold at least 30 ECTS in business administration. This diversity enriches the learning environment, fosters collaboration, and prepares you for leadership in global, digital, and multicultural settings. Year one - Core management skills and digital transformation expertise In the first year, you will take shared MiM courses (30 credits) in areas such as data analytics, team dynamics, accounting and finance, project design, and risk management. At the same time, you will specialise in digital business and AI (30 credits), with courses covering: - Leading AI transformation processes and accelerating the implementation of AI tools. - Digital ecosystems and platform-based value creation. - Business model innovation and process changes through digital technologies. - Digital marketing and strategy in fast-changing environments. - Legal and ethical frameworks surrounding AI and digitalisation. This integrated approach ensures that you gain both broad managerial skills and in-depth expertise in digital transformation and AI management, while also developing competencies in data literacy, analytics, communication, ethical reasoning, and intercultural teamwork. ### Year two – Customise your path In the second year, you will tailor your degree through electives, a semester abroad at one of our many partner universities, or an internship in Sweden or internationally At JIBS, theory and practice are closely intertwined. You will work with cases, projects, and real companies while developing analytical, research, and communication skills. The programme concludes with a master’s thesis, where you apply your knowledge to a specialised topic in digital business or AI management. ### Your future career Graduates are well prepared for careers in organisations ranging from global companies to innovative start-ups. Typical roles include digital transformation leader, AI strategy manager, business consultant in digital change, digital business developer, and project or innovation manager. With the rising demand for professionals who combine strategic thinking with digital and AI expertise, your skills will be highly sought after worldwide. The programme also provides an excellent foundation for those who wish to continue with doctoral studies.