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Ranked among top 100 Masters in Management by Financial Times.
Ranked among top 100 European Business School Rankings by Financial Times.
About the programme
As digital ecosystems grow and AI becomes central to business strategy, organisations across industries need leaders who combine strategic thinking with technical insight and ethical responsibility. This programme equips you with the mindset and skills to drive digital change, foster innovation, and lead responsibly.
Offered as one of JIBS’ Master’s in Management (MiM) programmes - ranked by the Financial Times - it combines broad managerial training with specialised expertise in digital business and AI management. The programme welcomes students from diverse academic backgrounds - business, technology, and social sciences - as long as you hold at least 30 ECTS in business administration. This diversity enriches the learning environment, fosters collaboration, and prepares you for leadership in global, digital, and multicultural settings.
Year one - Core management skills and digital transformation expertise
In the first year, you will take shared MiM courses (30 credits) in areas such as data analytics, team dynamics, accounting and finance, project design, and risk management. At the same time, you will specialise in digital business and AI (30 credits), with courses covering:
- Leading AI transformation processes and accelerating the implementation of AI tools.
- Digital ecosystems and platform-based value creation.
- Business model innovation and process changes through digital technologies.
- Digital marketing and strategy in fast-changing environments.
- Legal and ethical frameworks surrounding AI and digitalisation.
This integrated approach ensures that you gain both broad managerial skills and in-depth expertise in digital transformation and AI management, while also developing competencies in data literacy, analytics, communication, ethical reasoning, and intercultural teamwork.
Year two – Customise your path
In the second year, you will tailor your degree through electives, a semester abroad at one of our many partner universities, or an internship in Sweden or internationally
At JIBS, theory and practice are closely intertwined. You will work with cases, projects, and real companies while developing analytical, research, and communication skills. The programme concludes with a master’s thesis, where you apply your knowledge to a specialised topic in digital business or AI management.
Your future career
Graduates are well prepared for careers in organisations ranging from global companies to innovative start-ups. Typical roles include digital transformation leader, AI strategy manager, business consultant in digital change, digital business developer, and project or innovation manager. With the rising demand for professionals who combine strategic thinking with digital and AI expertise, your skills will be highly sought after worldwide.
The programme also provides an excellent foundation for those who wish to continue with doctoral studies.
Fakta och behörighet
Kurser
Fördelarna med JIBS tvååriga masterprogram
The JIBS two-year master’s advantage
Academic depth with real-world relevance
JIBS’ two-year master’s programmes are full-time degrees designed for students who want to build advanced expertise in economics, business, or related fields — while gaining valuable international experience. They combine academic depth, practical application and international reach, giving you both a strong theoretical foundation and the ability to contribute to informed decisions in complex environments.
Tailor your education
You can customise your degree through electives, a semester abroad at one of our many international partner universities, or an internship in Sweden or internationally. You may also choose to pursue a second specialisation. These opportunities broaden your perspective, expand your global network, and enhance your career profile.
A globally recognised business school
JIBS is among the top 1% of business schools worldwide, holding the prestigious Triple Crown accreditation (AACSB, EQUIS, AMBA). We are also ranked by the Financial Times as one of Europe’s best business schools, ensuring your degree is internationally recognised and highly valued by employers across industries and borders.
Graduate with confidence
All programmes conclude with a master’s thesis, where you apply your knowledge in an independent research project within your specialisation. Graduates of JIBS’ two-year master’s programmes are well prepared for advanced professional roles and doctoral studies, with many securing employments quickly after graduation.
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Jönköping är den moderna studentstaden med ett gemensamt och sammanhållet campus som ligger mitt i stan. Här finns våra fyra fackhögskolor med 12 000 studenter tillsammans med Högskolebiblioteket, träningsanläggning, caféer, restauranger och Service Center. Med en stark internationell prägel och samverkan med arbetslivet redan under studietiden ger vi dig rätta förutsättningar för din framtid.