Companies able to reach wide audience
Throughout the day, there also were five live presentations from the accounting firm Mazars, Jönköping-based holding company Herenco, Science Park, Länsförsäkringar and the tech company Lime.
“The advantage of this digital platform is that the companies were able to reach all the fair-goers at the same time. For example, all of the students got a pop-up message when a live presentation started, and this meant that more students got to attend the talks. In a physical arena, it’s not possible to lead all the students to the stage area in the same way,” says Kalle Norrman, Nextstep Project Manager.
Nextstep used the Graduateland career portal for this year’s virtual event. Their system offers a ‘sourcing tab’ feature which allows companies to filter for graduates with a particular education or experience and could approach them via a video chat to talk about specific career opportunities.
“I’ve talked to many good candidates at Nextstep,” says Linda Petersson, Learning Coordinator at Husqvarna Group. “We wanted to promote our trainee program and were able to use the source tab to filter for students graduating in 2022. It’s very important for Husqvarna Group to have this career fair in Jönköping, and to be involved with the university like this. We will definitely participate next year, whether the fair is a virtual event or not.”