Applied International Marketing is a course for two master programs: International Marketing and Strategic Entrepreneurship. It is a company project driven course, where students, besides lectures are assigned to real companies, small and medium-sized enterprises making initial steps in internationalization.
Student groups are formed by looking into student experiences, interests and backgrounds – making sure to have some sort of the match between student’s profiles and company projects and aspirations. 65 students in the course came from twenty different countries, with the largest group being represented by German students, followed by Swedish, Dutch, and Chinese students, but also from Austria, Vietnam, Pakistan, Spain, Nigeria, USA, Bulgaria, Greece, Brazil, India, Italy, Iran, Finland, Ethiopia, UK, and Bangladesh.
This year, the course was organized around thirteen company projects, in different industries, ranging from 3D printers and production monitoring systems to truffles and goodies. Target markets were Finland, Germany, Spain, UK, Netherlands, and China. Students assignments were mostly related to gathering marketing intelligence, profiling customers, intermediaries and competitors, as well as suggesting different modes of market entry and marketing strategy.
The course concludes with the competition Expanding Markets Award, which is supported by organizations that provide institutional support to aspiring small and medium-size companies in accessing the foreign markets: EKN The Swedish Export Credits Guarantee Board, Business Sweden, ALMI, Swedfund, Swedish Export Credit Corporation. These organizations provide symbolic prizes for best student presentations.
Winners of this year’s Expanding Markets Competition were students working with the following companies:
1st place: BLB Industries
Team Members: Stephan Dulovits, Divya Govil, Doreen Klumpp. Henrik Svensson, Usman Ali.