Mart Ots

Director

MMTC - Media Management and Transformation Centre , Internationella Handelshögskolan

Universitetslektor

Företagsekonomi , Internationella Handelshögskolan

Ekonomie doktor


Kontakt

Rum
B6063
Telefon
+46 36-10 1394
Signatur
OtMa
Schema
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För en presentation av Mart Ots och hans forskning, se hans engelska presentation.

Antologibidrag

Abidin, C. Ots, M. (2016). Influencers Tell All?. : Nordicom More information
Picard, R. Ots, M. Forsander, M. (2016). Sweden. Oxford: Oxford University Press More information
Tarkiainen, A. Ellonen, H. Ots, M. Stocchi, L. (2016). Double jeopardy phenomenon in consumer magazine websites. Hershey, PA: IGI Global More information
Ots, M. (2015). Teorier om mediernas ekonomiska strategier. Lund: Studentlitteratur More information
Siegert, G. Förster, K. Chan-Olmsted, S. Ots, M. (2015). What Is So Special About Media Branding?. Heidelberg: Springer More information
Ots, M. Hartmann, B. (2015). Media Brand Cultures. Heidelberg: Springer More information
Ots, M. (2014). Sweden. Media Business and Innovation. Berlin Heidelberg: Springer More information
Ots, M. (2014). Betalmodeller. MedieSverige : statistik och analys. Göteborg: Nordicom More information
Ots, M. (2013). Varumärkets betydelse för medierna. Lund: Studentlitteratur More information
Wadbring, I. Lagerström, A. Ots, M. (2013). Särskilt yttrande. Statens offentliga utredningar. Stockholm: Fritzes More information
Ots, M. Murschetz, P. (2013). Presspolitiska åtgärder inom Europa. Statens offentliga utredningar. Stockholm: Fritzes More information
Ots, M. (2013). 2013 - betalväggarnas år. Dagspressens ekonomi. Stockholm: Presstödsnämnden More information
Ots, M. (2012). Mediernas ekonomiska villkor. Lund: Studentlitteratur More information
Ots, M. (2011). Analys: Tvåtidningsorterna. Stockholm: Presstödsnämnden (Swedish Press Subsidies Council) More information
Ots, M. (2010). Newspaper Acquisitions and Swedish Media Policy. Göteborg: Nordicom More information
Ots, M. (2010). European press incentives. Lisbon: Media XXI More information
Ots, M. Picard, R. (2008). En ny ekonomisk omgivning för medierna. Lund: Studentlitteratur More information
Ots, M. (2008). Media and Brands. JIBS Research Reports. Jönköping: Media Management and Transformation Centre, Jönköping International Business School More information
Ots, M. (2008). Media Consumer Brand Equity. JIBS Research Reports. Jönköping: Media Management and Transformation Centre, Jönköping International Business School More information
Norbäck, M. Ots, M. (2007). One format fits all. Insikt. Jönköping: Högskolan för lärande och kommunikation (HLK) More information
Ots, M. (2006). Strukturaffärer och samarbeten på tvåtidningsorter. Statens offentliga utredningar (SOU). Stockholm: Fritzes More information
Norbäck, M. Ots, M. (2005). A Game With No Winners. Melbourne: RMIT Publishing More information
Ots, M. (2005). Strategic Direction and Control of Portfolios. Mahwah, N.J.: Lawrence Erlbaum More information

Artikel

Ots, M. Krumsvik, A. (2016). Media policy’s new challenges. : Routledge More information
Krumsvik, A. Ots, M. (2016). What is Nordic Media Business Research?. : Nordicom More information
Ots, M. Krumsvik, A. Ala-Fossi, M. Rendahl, P. (2016). The shifting role of value-added tax (VAT) as a media policy tool. More information
Ots, M. Nyilasy, G. Rohn, U. Wikström, P. (2015). Media business studies as we see it. : Routledge More information
Ots, M. Nyilasy, G. (2015). Integrated Marketing Communications (IMC): Why does it fail? An analysis of practitioner mental models exposes barriers of IMC implementation. More information
Ots, M. Picard, R. (2015). A new chapter in the history of Journal of Media Business Studies. : Routledge More information
Ots, M. (2015). Journal of Media Business Studies. : Nordicom More information
Ots, M. Krumsvik, A. (2014). Is there such a thing as a Nordic approach to media business research?. More information
Tarkiainen, A. Ellonen, H. Ots, M. Stocchi, L. (2014). Creating Loyalty Towards Magazine Websites. : IGI Global More information
Nord, L. Ots, M. Strömbäck, J. Wadbring, I. Weibull, L. (2014). Stoppa ökande medieklyfta för vår demokratis skull. More information
Ots, M. Wadbring, I. Lagerström, A. (2013). Utredningens experter: Därför tror vi inte på förslaget. Stockholm: Medievärlden More information
Ots, M. Lagerström, A. Wadbring, I. (2013). Förslaget konserverar en papperstidningstradition. Stockholm: Svenska Dagbladet More information
Ots, M. Karlsson, M. (2012). Out of control?. : Triton Publishing More information
Ots, M. (2012). Competition, collaboration and cooperation. More information
Ots, M. (2009). Efficient servants of pluralism or marginalized media policy tools?. Thousand Oaks: SAGE More information
Ots, M. (2009). Who is the customer in the "customer value?". : Routledge More information

Avhandling

Ots, M. (2010). Understanding value formation. JIBS Dissertation Series. Jönköping: JIBS More information

Konferensbidrag

Ots, M. (2016). Teaching digital media in a business school environment. More information
Ots, M. (2016). Non-professional content creation, social media influencers and online consumer culture. More information
Abidin, C. Ots, M. (2016). Consumer-led innovation in social media advertising formats. More information
Abidin, C. Ots, M. (2016). Microcelebrity influencers and advertorial disclosure. More information
Abidin, C. Ots, M. (2015). The Influencer’s dilemma. More information
Ots, M. Abidin, C. (2015). Commercialism, audience intimacy and brand credibility in fashion blogging. More information
Ots, M. (2015). Is there such a thing as a Nordic Media Policy?. More information
Ots, M. Ala-Fossi, M. Krumsvik, A. Rendahl, P. Reunanen, E. (2014). The magnitude and political justification of VAT as an indirect media subsidy. More information
Jafari, H. Hartmann, B. Ots, M. (2014). Mobile Media and In-Store Shopping Experiences: Profiling App Usage in Food Retailing. Stockholm: Stockholm school of economics More information
Hartmann, B. Jafari, H. Ots, M. (2014). The Mediatisation of Shopping: A Conceptual Framework for Understanding and Studying How Shoppers Use Apps in Retail Environments. More information
Ots, M. Rendahl, P. Ala-Fossi, M. Krumsvik, A. Reunanen, E. (2013). Does low VAT on legacy media dwarf digital media?. More information
Ots, M. Nordfält, J. (2012). Finding the sweet spot in cooperative promotions. More information
Ots, M. Nyilasy, G. (2012). Parallel Practitioner Mental Models of IMC Implementation. More information
Ots, M. Nyilasy, G. (2012). A Practice Theory approach to value discrepancies in IMC implementation. More information
Ots, M. (2011). Competition and collaboration between Swedish newspapers. More information
Ots, M. (2011). Out of control?. More information
Ots, M. Hartmann, B. (2010). All mashed up! Media value creation as socially networked production activities. Bogotá, Colombia: More information
Hartmann, B. Ots, M. (2010). What The Heck Is A Mash-Up?. Copenhagen: CBS Library More information
Ots, M. (2009). Who is really the customer in the 'customer value'?. More information
Ots, M. (2009). Beyond audience segmentation. More information
Ots, M. (2008). Newspaper acquisitions and Swedish media policy. More information
Ots, M. Wolff, P. (2007). Media Buyers' Assessment of Audience Value. More information
Wolff, P. Ots, M. (2006). Branded Audiences. More information
Norbäck, M. Ots, M. (2005). “A game with no winners - The policing of Commercial Local Radio in Sweden”. More information
Ots, M. (2005). The Death of a media Policy System - or the dawning of a new era?. More information
Ots, M. (2005). The impact of press subsidies on newspaper mergers. More information

Rapport

Ots, M. Wolff, P. (2007). Consumer Brand Equity of the Media. McGannon Centre Working Paper Series. New York: Fordham University More information
Norbäck, M. Ots, M. Hang, M. (2004). Dominance over Swedish Advertising Expenditures. MMTC report. Jönköping: Media Management and Transformation Centre, Jönköping International Business School More information

Samlingsverk

(2015). Handbook of Media Branding. Heidelberg: Springer More information
(2008). Media Brands and Branding. JIBS Research Reports. Jönköping: Media Management and Transformation Centre, Jönköping International Business School More information

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