Business Digitalization 7,5 hp
Undervisningen bedrivs på engelska.Kursinnehåll
The course contents present basic knowledge of business digitalization from the three disciplines of information systems, digital marketing and law. The information systems part of the course covers infrastructure, website design, and electronic payments. Furthermore, socio-technical issues brought by business digitalization are analyzed. The digital marketing aspect considers social media marketing, use of analytics, banner advertising, inbound marketing option, ethical controversies and legal developments. The legal aspects include data protection and privacy, consumer protection, intellectual property and EU directives on electronic commerce.Förkunskapskrav
General entry requirements and 30 credits in Business Administration (or the equivalent)Utbildningsnivå: Grundnivå
Kurskod/Ladokkod: JBDK18
Kursen ges vid: Jönköping International Business School
Tidigare och pågående kurstillfällen
Typ av Kurs
Programkurs
Studieform
Campus
Termin
Hösten
2018:
vecka 34
-
vecka 43
Studietakt
50%
Undervisningsspråk
Engelska
Ort
Jönköping
Kurstid
Dag
Examinator
Christina Keller
Kursansvarig
Bertil Lindenfalk
Gäller enbart studenter utanför EU/EES/Schweiz: Studieavgift
12500kr
Anmälningskod
HJ-J8091
Senast ändrad 2018-11-14 12:55:28