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Marketing Communication 7,5 hp

Undervisningen bedrivs på engelska.

Kursinnehåll

The course gives a broad introduction to marketing communication as professional and academic discipline. This includes embracing theories, methods and working processes which underpins marketing communication planning, execution and evaluation.
Specific areas include:
  • The role of marketing communication within the larger field of marketing.
  • Target group analysis, communication strategy and objectives.
  • Communication tools and actors included the general marketing communication market.
  • Creative strategies and execution.
  • Media choice and media planning.
  • Budgeting, effect measurement and evaluation of communication efforts.

Connection to Research and Practice

The course is anchored on providing a basic level of understanding of marketing communications at the bachelor’s level.
The group project assignment is designed to provide students an opportunity to apply theoretical principles in a real-life setting (with partner companies project) or quasi real-life setting (with projects based on cases from crowdfunding platforms). Students are to analyze communication needs in the given scenario and create a marketing communication solution. Theoretical aspects from the course will be used to justify and drive student’s choices. As a part of the assignment an exemplary marketing communication message is to be created and a final solution to be delivered to the client.

Förkunskapskrav

30 credits in Business Administration or Economics including Marketing Management (or the equivalent).

Utbildningsnivå: Grundnivå
Kurskod/Ladokkod: JMCK18
Kursen ges vid: Jönköping International Business School

Tidigare och pågående kurstillfällen

Typ av Kurs
Programkurs
Studieform
Campus
Termin
Våren 2024: vecka 13 - vecka 22
Studietakt
50%
Undervisningsspråk
Engelska
Ort
Jönköping
Kurstid
Dag
Examinator
Brian McCauley
Kursansvarig
Brian McCauley
Gäller enbart studenter utanför EU/EES/Schweiz: Studieavgift
12500kr
Kursplan
HTML  PDF
Anmälningskod
HJ-J4048
Senast ändrad 2024-01-23 11:24:46