Contemporary Issues in International Marketing 7,5 hp
Undervisningen bedrivs på engelska.Kursinnehåll
With the rapid rate of change in all functional areas of business in all types of organisations (including non-profit organisations), it is necessary to expand the students’ knowledge on strategic and current issues and topics that affect the task of international marketing managers. Some of the topics that will be included in the course include Marketing Ethics, Green Marketing, User-generated content, Internal Marketing and Marketing Metrics.Förkunskapskrav
Bachelor’s degree in Business Administration (or the equivalent).Utbildningsnivå: Avancerad nivå
Kurskod/Ladokkod: JCIR25
Kursen ges vid: Jönköping International Business School
Tidigare och pågående kurstillfällen
Typ av Kurs
Programkurs
Studieform
Campus
Termin
Våren
2023:
vecka 13
-
vecka 22
Studietakt
50%
Undervisningsspråk
Engelska
Ort
Jönköping
Kurstid
Dag
Examinator
Ulf Aagerup
Kursansvarig
Ulf Aagerup
Gäller enbart studenter utanför EU/EES/Schweiz: Studieavgift
15000kr
Anmälningskod
HJ-J3037
Senast ändrad 2023-03-16 11:18:02