Service Management and Marketing 7,5 hp
Undervisningen bedrivs på engelska.Kursinnehåll
The course is a C-level course building on general theories in marketing and management, which are further applied in a service context. The students are invited to the field essentially through classical models and concepts of Service Management and Marketing. The focus of the course is on services in different contexts and not on the 'pure' service sector. The different contexts emphasized are for example: services in the business-to-business sector, in knowledge intensive firms, and in traditional service firms.Förkunskapskrav
60 credits in Business Administration or Economics including at least 7.5 credits in basic marketing and management courses.Utbildningsnivå: Grundnivå G2F
Kurskod/Ladokkod: MLFN13
Kursen ges vid: Jönköping International Business School
Tidigare och pågående kurstillfällen
Typ av Kurs
Programkurs
Studieform
Campus
Termin
Hösten
2017:
vecka 43
-
vecka 02 2018
Studietakt
50%
Undervisningsspråk
Engelska
Ort
Jönköping
Kurstid
Dag
Examinator
Adele Berndt
Kursansvarig
Adele Berndt
Gäller enbart studenter utanför EU/EES/Schweiz: Studieavgift
12500kr
Anmälningskod
HJ-J7144
Senast ändrad 2017-05-11 11:24:03