Business to Business Marketing 7,5 hp
Undervisningen bedrivs på engelska.Kursinnehåll
The aim of the course is to give the student a deep understanding of the field of Business to Business marketing through the concepts of business networks and value.The course will cover the following aspects:
- Principles of business to business marketing
- Interaction- and network approach
- Customer value
- The importance of technology and R&D
- Supplier, producer, customer interaction
- Supplier markets and supply management
- Organisational buying behaviour
- Integration with other functions of the firm
- International and ethical aspects
Förkunskapskrav
60 credits in Business Administration or Economics or equivalentUtbildningsnivå: Grundnivå G2F
Kurskod/Ladokkod: MLGN13
Kursen ges vid: Jönköping International Business School
Tidigare och pågående kurstillfällen
Typ av Kurs
Programkurs
Studieform
Campus
Termin
Hösten
2018:
vecka 34
-
vecka 43
Studietakt
50%
Undervisningsspråk
Engelska
Ort
Jönköping
Kurstid
Dag
Examinator
Johan Larsson
Kursansvarig
Johan Larsson
Gäller enbart studenter utanför EU/EES/Schweiz: Studieavgift
12500kr
Anmälningskod
HJ-J8129
Senast ändrad 2018-06-07 11:49:16