Marketing Research 7,5 hp
Undervisningen bedrivs på engelska.Kursinnehåll
The overall aim is to deepen the student’s knowledge about and skills in marketing research. The course also prepares the student for thesis writing in marketing.Important parts of the course include:
- the role of market information in firms and other organizations
- methods to gain market information
- the marketing research process, including: specification of information needed; collection, preparation and analysis of data; and oral and written reporting
- quality in marketing research
- ethics in marketing research
Förkunskapskrav
Bachelor’s degree in Business Administration including 60 credits in Business AdministrationUtbildningsnivå: Avancerad nivå A1N
Kurskod/Ladokkod: MLTR23
Kursen ges vid: Jönköping International Business School
Tidigare och pågående kurstillfällen
Typ av Kurs
Programkurs
Studieform
Campus
Termin
Hösten
2020:
vecka 44
-
vecka 02 2021
Studietakt
50%
Undervisningsspråk
Engelska
Ort
Jönköping
Kurstid
Dag
Examinator
Adele Berndt
Kursansvarig
Adele Berndt
Gäller enbart studenter utanför EU/EES/Schweiz: Studieavgift
15000kr
Anmälningskod
HJ-J0088
Senast ändrad 2020-06-29 07:56:41