Annika Ehlers

Doktorand
Organisation, Ledarskap, Strategy och Entreprenörskap , Internationella Handelshögskolan

Antologibidrag

Rau, H., Ehlers, A. (2020). Location-based services in regional media communication: Insights from a research project. In: U. Rohn & T. Evens (Ed.), Media management matters: Challenges and opportunities for bridging theory and practice (pp. 121 -137). New York, NY: Routledge
Rau, H., Ehlers, A. (2017). "Location Based Services" - alles eine Frage der Akzeptanz. In: Wolfgang Seufert (Ed.), Media Economics Revisited: Verändert das Internet die Ökonomie der Medien? (pp. 257 -284). Baden-Baden: Nomos Verlagsgesellschaft
Ehlers, A., Rau, H. (2014). Medienmanager im Partizipationsdilemma. In: Harald Rau (Ed.), Digitale Dämmerung: Die Entmaterialisierung der Medienwirtschaft (pp. 299 -320). Baden-Baden: Nomos Verlagsgesellschaft
Ehlers, A., Rau, H. (2013). Kommunikations-Controlling: Wichtig ist, wie es ankommt. In: Werner Pepels (Ed.), Erfolgsfaktor Marketing-Controlling: Beschaffung, Kommunikation und Vertrieb effektiv steuern Düsseldorf: Symposion Publishing GmbH
Rau, H., Ehlers, A. (2012). Wertorientierung in der Unternehmenskommunikation. Vertrauen,Glaubwürdigkeit und Reputation als Anforderungen für ein neues KPI-System. In: Castulus Kolo (Ed.), Wertschöpfung durch Medien im Wandel (pp. 263 -286). Baden-Baden: Nomos Verlagsgesellschaft

Artikel

Achtenhagen, L., Cyron, T., Ehlers, A., Garz, M., Steigenberger, N. (2020). Att lyckas med intres­sentdialogen Organisation & Samhälle, 54-59.
Uphaus, P., Ehlers, A., Rau, H. (2019). Location-based services in tourism: An empirical analysis of factors influencing usage behaviour European Journal of Tourism Research, 23, 6-27.

Bok

Konferensbidrag

Ehlers, A., Rau, H. (2020). Kontext für den (mobilen) Journalismus der Zukunft. Stuttgart: Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft, Jahrestagung der Fachgruppe Medienökonomie der DGPUK, Cologne, Germany, 2019.
Uphaus, P., Neuper, O., Beringer, B., Hoffmann, L., Langenmair, S., Ehlers, A., Rau, H. (2019). Barriers seen by potential local providers of applications using location-based services. 15th International Conference on Location Based Services (LBS 2019), 11–13 November 2019, Vienna, Austria.
Ehlers, A., Rau, H. (2018). The Future – a Question of time and place: Mobile journalism and localized news. The 68th Annual Conference of the International Communication Association (ICA), Prague, Czech Republic, 24-28 May, 2018.
Uphaus, P., Ehlers, A., Rau, H. (2018). Location-based services in tourism: An empirical analysis of usage behavior. Annual conference of the German Tourism Research Group, Munich, Germany, 17-18 May, 2018.
Rau, H., Ehlers, A., Siemens, K. (2018). Spotlight on market realities – an exploratory approach. 14th International Conference on Location Based Services (LBS 2018), Zurich, Switzerland, January 15-17, 2018.
Rau, H., Ehlers, A. (2018). Acceptance as core factor for the success of LBS. 14th International Conference on Location Based Services (LBS 2018), Zurich, Switzerland, January 15-17, 2018.
Rau, H., Ehlers, A. (2018). Context related information in mobile news. A study on the adoption of localization technology by legacy media organizations. Annual European Media Mangement Association Conference, emma conference 2018, University of Warsaw, Poland, June 14, 2018 – June 15, 2018.
Ehlers, A. (2017). Media Management and the hyperlocal sphere. Annual European Media Mangement Association Conference, emma conference 2017, University of Ghent, Belgium, May 11 - May 12, 2017.