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Digital Business Modeling 7,5 hp

Undervisningen bedrivs på engelska.

Kursinnehåll

This course provides an understanding of business model innovation for both new ventures and established companies. It focuses on identifying, designing, and assessing digital business models. Participants will learn how to use business modeling in a structured way to generate a digital business model, or modify an existing one.

Business modeling is important for startups as well as for established businesses which need to discover, defend or evolve their business models. How can organizations create and deliver value for their customers? How can they capture some of that value for the organization? The business model encompasses the product or service, your customers, and the economic engine that will enable it to meet profitability and growth objectives.
The topics covered include:
• The role of technologies for new business models generation and platform as business models
• The business model innovation process
• Value creation for key actors in the digital economy
• Developing digital business models that capture value and sustain their competitive advantage
• Prototyping business models
• Avoiding business model failure

Connection to Research and Practice

In this course, the student will learn about and with tools that are well-grounded in managerial practice to develop and innovate business models. The course will introduce the students to research-grounded tools with wide use in managerial practice, such as the triple-layered business model canvas, the strategic management toolbox for market and resource analysis or the underlying mechanics of specific business models. The course content is research-based, that is the student will learn about the newest research on digital business models and how it relates to business model innovation, in the form of both research-based lectures and a reading list capturing key academic pieces related to each course topic.

Förkunskapskrav

Bachelor's degree in Business Administration (i.e. the equivalent of 180 ECTS credits at an accredited university).

Utbildningsnivå: Avancerad nivå
Kurskod/Ladokkod: JDBR27
Kursen ges vid: Jönköping International Business School

Kommande kurstillfällen

Typ av Kurs
Programkurs
Studieform
Campus
Termin
Våren 2023: vecka 03 - vecka 12
Studietakt
50%
Undervisningsspråk
Engelska
Ort
Jönköping
Kurstid
Dag
Examinator
Sambit Lenka
Kursansvarig
Sambit Lenka
Gäller enbart studenter utanför EU/EES/Schweiz: Studieavgift
15000kr
Kursplan
HTML  PDF
Anmälningskod
HJ-J3025
Senast ändrad 2021-11-22 13:17:48