Marketing Communication 7,5 hpUndervisningen bedrivs på engelska.
KursinnehållThe course gives a broad introduction to marketing communication as professional and academic discipline. This includes embracing theories, methods and working processes which underpins marketing communication planning, execution and evaluation.
Specific areas include:
- The role of marketing communication within the larger field of marketing.
- Target group analysis, communication strategy and objectives.
- Communication tools and actors included the general marketing communication market.
- Creative strategies and execution.
- Media choice and media planning.
- Budgeting, effect measurement and evaluation of communication efforts.
Connection to Research and Practice
The course is anchored on providing a basic level of understanding of marketing communications at the bachelor’s level. The latest edition of a comprehensive marketing communications textbook is used. The theories within the book will be applied and considered to practical examples throughout the course.
The group project assignment is designed to provide students an opportunity to apply theoretical principles in a real-life setting (with partner companies project) or quasi real-life setting (with projects based on cases from crowdfunding platforms). Students are to analyze communication needs in the given scenario and create a marketing communication solution. Theoretical aspects from the course will be used to justify and drive student’s choices. As a part of the assignment an exemplary marketing communication message is to be created and a final solution to be delivered to the client.
Förkunskapskrav30 credits in Business Administration or Economics including Marketing Management.
Kursen ges vid: Jönköping International Business School
Typ av KursProgramkurs
TerminVåren 2023: vecka 13 - vecka 23
Gäller enbart studenter utanför EU/EES/Schweiz: Studieavgift12500kr
Senast ändrad 2022-02-11 11:29:34