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Understanding Digital Business 7,5 hp

Undervisningen bedrivs på engelska.

Kursinnehåll

In the face of societal digitalization, firms face new types of pressures impacting their strategies, business models, organization, and marketing. Based on interaction with practitioners representing different business areas, cases, and in-class discussions, the course will expand students’ knowledge about current digital business challenges. It will further stimulate critical and creative thinking about how to identify opportunities and how these can be leveraged in new and existing firms for entrepreneurship and business renewal.

Connection to research and practice
The course utilizes core theoretical concepts and models from the fields of digital business, digital transformation, and digital ethics. These include findings and insights developed by the Digitalisation team at the Media, Management, and Transformation Centre (MMTC) here at JIBSs. In addition, real world case studies are used to develop students’ skills in applying these concepts to identifty and respond to practical problems and opportunities facing contemporary digital businesses.

Förkunskapskrav

Bachelor’s degree in Business Administration (i.e the equivalent of 180 credits at an accredited university).

Utbildningsnivå: Avancerad nivå
Kurskod/Ladokkod: JUDR26
Kursen ges vid: Jönköping International Business School

Kommande kurstillfällen

Typ av Kurs
Programkurs
Studieform
Campus
Termin
Hösten 2022: vecka 34 - vecka 43
Studietakt
50%
Undervisningsspråk
Engelska
Ort
Jönköping
Kurstid
Dag
Examinator
Ryan Rumble
Kursansvarig
Ryan Rumble
Gäller enbart studenter utanför EU/EES/Schweiz: Studieavgift
15000kr
Kursplan
HTML  PDF
Anmälningskod
HJ-J2129
Senast ändrad 2022-06-13 11:05:01