Market Communication in a Digital World 7,5 hp
Undervisningen bedrivs på engelska.Kursinnehåll
In a time when consumers are more connected, more active and more impatient, they also interact with product and service brands in new ways. This places new demands on how firms talk with their customers. The course ‘Marketing communications in a digital world´ is about how to communicate offerings to your target groups. The purpose is to provide you as future marketing managers, brand managers, consultants, communication specialists or other, with strategies, tools and techniques to effectively do that, while keeping your brand in mind. The course starts from a brand perspective and introduces you to key concepts and terminology in more traditional advertising management and media selection, as well as novel approaches to marketing communication in digital and social media.Förkunskapskrav
Bachelor’s degree in Business Administration including 60 credits in Business AdministrationUtbildningsnivå: Avancerad nivå A1N
Kurskod/Ladokkod: MLSR23
Kursen ges vid: Jönköping International Business School
Tidigare och pågående kurstillfällen
Typ av Kurs
Programkurs
Studieform
Campus
Termin
Hösten
2018:
vecka 44
-
vecka 02 2019
Studietakt
50%
Undervisningsspråk
Engelska
Ort
Jönköping
Kurstid
Dag
Kursansvarig
Tomas Müllern
Examinator
Tomas Müllern
Examinator
Sambit Lenka
Gäller enbart studenter utanför EU/EES/Schweiz: Studieavgift
15000kr
Anmälningskod
HJ-J8130
Senast ändrad 2019-01-07 09:09:44