Anette Johansson

Assistant Professor
Business Administration , Jönköping International Business School


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Anette's research focuses on innovation and entrepreneurship in established firms, particularly in a context characterized by uncertainty. Anettes research projects are typically conducted in collaboration with the business society. Past projects include innovation capabilities among small and medium sized manufacturing firms and digital innovation in the newspaper industry. A current project is connected to the research profile AFAIR tied to SPARK at JU and focus on how industrial firms can prepare for an AI transformation.  

Anette has a PhD in Business administration from JIBS (2014) and prior work experience from business development and marketing in B2B and B2C industries. She has work experience as a teacher and research at the School of Engineering and at JIBS, as Head of Department and Associate Dean of Faculty.


McKelvie, A., Chandler, G., DeTienne, D., Johansson, A. (2020). The measurement of effectuation: highlighting research tensions and opportunities for the future Small Business Economics, 54(3), 689-720.
Ellonen, H., Jantunen, A., Johansson, A. (2015). The interplay of dominant logic and dynamic capabilities in innovation activities International Journal of Innovation Management, 19(5), 1-15.
Ellonen, H., Wikström, P., Johansson, A. (2015). The role of the website in a magazine business – revisiting old truths Journal of Media Business Studies, 12(4), 238-249.
Johansson, A., Ellonen, H., Jantunen, A. (2012). Magazine Publishers Embracing New Media: Exploring their capabilities and decision making logic Journal of Media Business Studies, 9(2), 97-114.
Jantunen, A., Ellonen, H., Johansson, A. (2012). Beyond appearances - Do dynamic capabilities of innovative firms actually differ? European Management Journal, 30(2), 141-155.

Book chapter

Ellonen, H., Johansson, A. (2015). Magazine management: Publishing as a business. In: David Abrahamson and Marcia R. Prior-Miller (Ed.), The Routledge Handbook of Magazine Research: The Future of the Magazine Form New York: Routledge
Wikström, P., Johansson, A. (2013). Publishing. In: Towse, Ruth and Handke, Christian (Ed.), Handbook on the digital creative economy Cheltenham, UK: Edward Elgar Publishing

Conference paper

Ots, M., Lopez-Vega, H., Johansson, A. (2019). Stretching the knowledge boundaries of the firm: How local newspapers reinvent organizational practices in a digital world. European Media Management Association Conference, "Media Management and Actionable Knowledge: The Relationship between Theory and Practice", Cyprus University of Technology, Limassol, Cyprus, June 5-9.
Engström, A., Barry, D., Sollander, K., Edh Mirzaei, N., Johansson, A. (2019). Embracing the unplanned: Organizational ambidexterity within manufacturing SMEs. 79th Annual Meeting of the Academy of Management (AOM) 2019, August 9-13, Boston, Massachusetts, USA.
Engström, A., Johansson, A. (2017). Working meetings and inspiration for learning. 11th Organizational Learning, Knowledge and Capabilities conference (OLKC), Valladolid, April 26 - 28, 2017..
Johansson, A., Engström, A., McKelvie, A. (2016). An In-depth Investigation of Employee-driven Innovation. 36th Babson College Entrepreneurship Conference.
Johansson, A., Engström, A. (2016). Effectual learning in SME’s – activities promoting transformation in place of frustration. Australian Centre for Entrepreneurship Research Exchange Conference (ACERE) 2016, 2–5 February 2016, Gold Coast, Queensland, Australia.
Johansson, A., McKelvie, A., Ellonen, H. (2016). Explaining the co-existence of effectuation and causation: An indepth qualitative study of decision makers. The 4th Effectuation Conference.
Rösiö, C., Bruch, J., Johansson, A. (2015). Early production involvement in new product development. POMS 26th Annual Conference POMS, Washington DC, 8-11 May, 2015..
Jafari, H., Hartmann, B., Johansson, A., Nyberg, A. (2013). How Showrooming Is Constituted: Preliminary Findings From A Multi-Method Study. 25th NOFOMA Conference - Gothenburg.
Johansson, A., McKelvie, A. (2012). Unpacking the Antecedents of Effectuation and Causation in a Corporate Context. Wellesley, Mass.: Babson College, 2012 Babson College Entrepreneurship Research Conference (BCERC), Forth Worth, Texas.
Johansson, A., Ellonen, H., Jantunen, A. (2011). Magazine publishers approaching new media: Is it about what we do or how we think?. NordMedia 2011, 11-13 August, Akureyri, Iceland.
Johansson, A. (2011). Entrepreneurialism - an asset in financial crises: A study of Swedish magazine publishers’ approach to new business development. European Media Management Association conference, Moscow June 2011.
Johansson, A. (2009). The role of Entrepreneurial Orientation in the process of developing the business models of magazine publishers. Paper presented at the 19th NordMedia Conference, Karlstad, Sweden, August 13-15.
Johansson, A. (2009). The role of Entrepreneurial Behavior for Business model development: A study of magazine organizations. UIC Research Symposium on Marketing and Entrepreneurship, Chicago IL.

Doctoral thesis

Johansson, A. (2014). Ways forward: Effectual and causal approaches to innovation in the Swedish magazine industry (Doctoral thesis, Jönköping: Jönköping University, Jönköping International Business School).


Achtenhagen, L., Johansson, A., Picard, R. (2007). The Promotion of Entrepreneurship in the Audio-Visual Media (esp. TV): Final Report for the European Commission, Enterprise and Industry Directorate-General. Jönköping: Media Management and Transformation Centre, Jönköping International Business School