Darko Pantelic

Universitetslektor företagsekonomi
Företagsekonomi , Jönköping International Business School
Ekonomie doktor


Pantelic, D., Florin Samuelsson, E., Brandstaetter, P. (2023). Intercultural competence in marketing and sales recruitment advertising (evidence from Austria and Sweden) STRATEGIC MANAGEMENT. More information
Pantelic, D., Sakal, M., Raković, L. (2016). Pharmaceutical industry’s web 2.0 initiatives in the new communication landscape Ekonomika Preduzeca, 289-300. More information
Pantelic, D., Sakal, M., Zehetner, A. (2016). Marketing and sustainability from the perspective of future decision makers South African Journal of Business Management, 47(1), 37-47. More information
Pantelic, D., Pinter, F. (2016). Intercultural know-how and understanding: The basis for negotiations with partners from the US , 4(2), 146-160. More information
Pantelic, D., Milovanov, O., Zehetner, A. (2014). Building competitiveness through globalization: The impact of consumption convergence Strategic Management, 19(4), 58-66. More information
Pantelic, D., Sakal, M. (2014). Studying business administration: There and here Вестник Омского университета, 12-19. More information
Milovanov, O., Pantelic, D., Sakal, M. (2014). Impact of social media on consumption patterns: Evidence from Republic of Serbia Вестник Омского университета, 4-13. More information
Sakal, M., Pantelic, D., Raković, L. (2014). The implementation, represented and mental models of business software in the context of bridging the gap between research and design Вестник Омского университета, 20-25. More information
Sakal, M., Raković, L., Pantelic, D. (2014). Errors in user developed applications Strategic Management, 19(1), 35-41. More information
Pantelic, D., Sakal, M., Matkovic, P. (2014). Bеб 2.0 концептиу B2B маркетингу [Web 2.0 concepts in B2B marketing] Ekonomski Pogledi, 16(3), 235-250. More information
Pantelic, D., Sengleitner, V. (2014). Use of the Backhaus model in marketing and sales-force management as a predictor of B2B buying behavior Ekonomski Pogledi, 16(4), 111-124. More information
Pantelic, D., Zehetner, A., Enders, J., Barbača, D. (2012). Overcoming future crises: Quality of education in business schools as a predecessor of competitiveness Strategic Management, 17(2), 3-12. More information
Deli-Gray, Z., Gillpatrick, T., Marusic, M., Pantelic, D., Kuruvilla, S. (2010). Hedonic and functional shopping values and everyday product purchases: Findings from the Indian study International Journal of Business Insights & Transformation, 4(1), 65-70. More information
Vasiljev, S., Pantelic, D. (2010). Pharmaceutical Market(ing): Theory and reality Theory, Methodology, Practice, 6(2), 85-91. More information
Pantelic, D. (2009). Internet as a medium of pharmaceutical companies promotional activities Management Information Systems, 29-37. More information
Pantelic, D. (2009). Marketing strategy in pharmaceutical sector: Flaws and improvement possibilities (Experience of Serbian Pharmaceutical Companies) Strategic Management, 14(3), 42-53. More information


Weissova, L., Pantelic, D. (2023). With or without them: Supporting academics in their internationalisation efforts. Düren: Shaker Verlag, Cross-Cultural Business Conference 2023, 11-12 May, Steyr, Austria. More information
Pantelic, D., Aktaş, V., Florin Samuelsson, E., Weissova, L. (2022). Measuring intercultural competence: lessons from a pilot project. Cross-Cultural Business Conference, 12th-13th May 2022, Steyr Campus, Wels, Austria. More information
Pantelic, D., Florin Samuelsson, E. (2020). Educating future managers for a culturally diverse workspace: Using course as a living laboratory. 9th Cross-Cultural Business Conference 2020, 14th May 2020, University of Applied Sciences Upper Austria, Wels, Austria. More information
Berndt, A., Pantelic, D. (2020). The Professor Brand: An Exploratory Study: An Abstract. Cham: Springer, 2019 AMS World Marketing Congress (WMC),. More information
Blunck, E., Gillpatrick, T., Weigert, V., Pantelic, D. (2016). A comparison between future German and U.S. decision makers attitudes toward sustainability. 15th International Business and Economy Conference (IBEC), January 6-9, 2016, Nürtingen-Geislingen University, Germany. More information
Pantelic, D., Pinter, F. (2015). Intercultural know-how and understanding: The basis for negotiations with partners from USA. Aachen: Shaker Verlag, Cross-Cultural Business Conference 2015 21st - 22nd May 2015, FH Upper Austria, Steyr Campus. More information