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Ulrika Olausson’s research deals with journalism and global environmental risks, climate change in particular. Her research is published in renowned international journals such as Public Understanding of Science, Environmental Communication, European Journal of Communication and Journalism Studies. Ulrika is also on the editorial boards of the journals Environmental Communication, and Frontiers in Communication: Science and Environmental Communication.
Ulrika is the project leader of the project Nature meets Network Society: Citizens' Social Representations of Nature in Social Media, funded by the Swedish Research Council Formas. The project analyzes YouTube, Facebook, and Twitter in three nature-related contexts: renewable energy, hunting, and mining/fracking. Different representations of nature among citizens (as remote, as threatened, as a threat etc.) imply different ways of communicating environmental issues. Ulrika’s previous research includes the project The Journalism-Politics-PR Interplay on Twitter: Hybridized, Cross-Professional Relations on the Web, funded by the Swedish Research Council. Digital media – not least Twitter – open up spaces for digital interaction between occupational groups that supposedly have different roles in society, for instance, journalists, politicians, and PR-consultants, whose interaction on Twitter the project studies.
Ulrika is Professor in Media and Communication Studies and was between 2013 and 2018 research leader of this department at the School of Education and Communication at Jönköping University. Ulrika got her PhD in Media and Communications in 2005 with the dissertation Citizenship and Globalization: The Discursive Construction of Political Identity. She was appointed Associate Professor in 2009, and full Professor in 2012 at Örebro University. As a senior researcher Ulrika has been involved in several research projects, and she is frequently engaged as a reviewer for international journals, funding institutes, and conferences. She has also several commissions outside academia, where her research on media and climate change has attracted attention.