Darko Pantelic

Universitetslektor företagsekonomi
Ekonomie doktor


Pantelic, D., Sakal, M., Raković, L. (2016). Pharmaceutical industry’s web 2.0 initiatives in the new communication landscape Ekonomika Preduzeca, 289-300.
Pantelic, D., Sakal, M., Zehetner, A. (2016). Marketing and sustainability from the perspective of future decision makers South African Journal of Business Management, 47(1), 37-47.
Pantelic, D., Milovanov, O., Zehetner, A. (2014). Building competitiveness through globalization: The impact of consumption convergence Strategic Management, 19(4), 58-66.
Pantelic, D., Sakal, M. (2014). Studying business administration: There and here Вестник Омского университета, 12-19.
Milovanov, O., Pantelic, D., Sakal, M. (2014). Impact of social media on consumption patterns: Evidence from Republic of Serbia Вестник Омского университета, 4-13.
Sakal, M., Pantelic, D., Raković, L. (2014). The implementation, represented and mental models of business software in the context of bridging the gap between research and design Вестник Омского университета, 20-25.
Sakal, M., Raković, L., Pantelic, D. (2014). Errors in user developed applications Strategic Management, 19(1), 35-41.
Pantelic, D., Sakal, M., Matkovic, P. (2014). Bеб 2.0 концептиу B2B маркетингу [Web 2.0 concepts in B2B marketing] Ekonomski Pogledi, 16(3), 235-250.
Pantelic, D., Sengleitner, V. (2014). Use of the Backhaus model in marketing and sales-force management as a predictor of B2B buying behavior Ekonomski Pogledi, 16(4), 111-124.
Pantelic, D., Zehetner, A., Enders, J., Barbača, D. (2012). Overcoming future crises: Quality of education in business schools as a predecessor of competitiveness Strategic Management, 17(2), 3-12.
Deli-Gray, Z., Gillpatrick, T., Marusic, M., Pantelic, D., Kuruvilla, S. (2010). Hedonic and functional shopping values and everyday product purchases: Findings from the Indian study International Journal of Business Insights & Transformation, 4(1), 65-70.
Vasiljev, S., Pantelic, D. (2010). Pharmaceutical Market(ing): Theory and reality Theory, Methodology, Practice, 6(2), 85-91.
Pantelic, D. (2009). Internet as a medium of pharmaceutical companies promotional activities Management Information Systems, 29-37.


Pantelic, D., Florin Samuelsson, E. (2020). Educating future managers for a culturally diverse workspace: Using course as a living laboratory. 9th Cross-Cultural Business Conference 2020, 14th May 2020, University of Applied Sciences Upper Austria, Wels, Austria.
Berndt, A., Pantelic, D. (2020). The Professor Brand: An Exploratory Study: An Abstract. Cham: Springer, 2019 AMS World Marketing Congress (WMC),.
Blunck, E., Gillpatrick, T., Weigert, V., Pantelic, D. (2016). A comparison between future German and U.S. decision makers attitudes toward sustainability. 15th International Business and Economy Conference (IBEC), January 6-9, 2016, Nürtingen-Geislingen University, Germany.
Pantelic, D., Pinter, F. (2015). Intercultural know-how and understanding: The basis for negotiations with partners from USA. Aachen: Shaker Verlag, Cross-Cultural Business Conference 2015 21st - 22nd May 2015, FH Upper Austria, Steyr Campus.