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Business Digitalization 7,5 hp

Undervisningen bedrivs på engelska.

Kursinnehåll

The course contents present basic knowledge of business digitalization from the three disciplines of information systems, digital marketing and law. The information systems part of the course covers infrastructure, website design, and electronic payments. Furthermore, socio-technical issues brought by business digitalization are analyzed. The digital marketing aspect considers social media marketing, use of analytics, banner advertising, inbound marketing option, ethical controversies and legal developments. The legal aspects include data protection and privacy, consumer protection, intellectual property and EU directives on electronic commerce.

Förkunskapskrav

General entry requirements and 30 credits in Business Administration (or the equivalent)

Utbildningsnivå: Grundnivå
Kurskod/Ladokkod: JBDK18
Kursen ges vid: Jönköping International Business School

Tidigare och pågående kurstillfällen

Typ av Kurs
Programkurs
Studieform
Campus
Termin
Hösten 2020: vecka 44 - vecka 02 2021
Studietakt
50%
Undervisningsspråk
Engelska
Ort
Jönköping
Kurstid
Dag
Kursansvarig
Daniela Mihailescu
Examinator
Caroline Teh
Gäller enbart studenter utanför EU/EES/Schweiz: Studieavgift
12500kr
Kursplan
HTML  PDF
Anmälningskod
HJ-J0099