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Consumer Behavior 7,5 hp

Undervisningen bedrivs på engelska.

Kursinnehåll

The Consumer Behavior course will start by contextualizing consumers in the marketplace. Once the context of consumers in the market is understood, we will move into describing the decisions consumers make as they buy and dispose of goods and how these decisions are influenced by e.g., social interaction and lifestyle. Throughout this course, consumer behavior concepts, models, theories and tools will be used to gain a deeper understanding of consumers behaviour. Furthermore, specific analytic tools and research methods in the field will be introduced and applied to various consumer contexts.

Förkunskapskrav

Bachelor’s degree in Business Administration (i.e the equivalent of 180 credits at an accredited university)

Utbildningsnivå: Avancerad nivå
Kurskod/Ladokkod: JCBR27
Kursen ges vid: Jönköping International Business School

Tidigare och pågående kurstillfällen

Typ av Kurs
Programkurs
Studieform
Campus
Termin
Hösten 2020: vecka 34 - vecka 43
Studietakt
50%
Undervisningsspråk
Engelska
Ort
Jönköping
Kurstid
Dag
Kursansvarig
Adele Berndt
Examinator
Adele Berndt
Gäller enbart studenter utanför EU/EES/Schweiz: Studieavgift
15000kr
Kursplan
HTML  PDF
Anmälningskod
HJ-J0120
Senast ändrad 2020-11-09 14:27:45