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Consumer Behavior 7,5 hp

Undervisningen bedrivs på engelska.

Kursinnehåll

The Consumer Behaviour course will start by introducing and developing the major streams of research within the field. The course will examine key perspectives in each of these streams. Throughout this course, consumer behaviour concepts, models, theories and tools will be used to gain a deeper understanding of consumers behaviour. Furthermore, specific analytic tools and research methods in the field will be introduced and applied to various consumer contexts.

Connection to Research and Practice
The course requires the student to carry out research into how theoretical themes in consumer behaviour manifest in specific behaviours. The course covers the renewal of markets and the changes that are evident in consumer behaviour. The course includes conducting research among consumer to understand these changes.

Förkunskapskrav

Bachelor’s degree in Business Administration (i.e the equivalent of 180 credits at an accredited university)

Utbildningsnivå: Avancerad nivå
Kurskod/Ladokkod: JCBR27
Kursen ges vid: Jönköping International Business School

Tidigare och pågående kurstillfällen

Typ av Kurs
Programkurs
Studieform
Campus
Termin
Hösten 2021: vecka 34 - vecka 43
Studietakt
50%
Undervisningsspråk
Engelska
Ort
Jönköping
Kurstid
Dag
Kursansvarig
Adele Berndt
Examinator
Adele Berndt
Gäller enbart studenter utanför EU/EES/Schweiz: Studieavgift
15000kr
Kursplan
HTML  PDF
Anmälningskod
HJ-J1096
Senast ändrad 2021-08-12 10:39:42